- Founder & Head of Brand: Identified a gap in the market, conceptualized, then designed the WhyMeditate app, alongside developing the entire brand identity, website, and launch marketing strategy.- Product Design & Development: Created the app's user interface, user experience, and wireframes, using self-taught app development skills to bring the design to life.- Marketing Strategist: Developed and executed a comprehensive marketing plan, including content creation, social media management, SEO optimization to drive user acquisition & engagement.

■ Maximized organic social media marketing by collaborating with clients, creating personalized videos with specific visuals from their lives, resulting in a significant 2700.91% increase in reach, in result gaining a similar lookalike audience through their followers.■ Founded the startup and achieved rapid organic growth, acquiring thousands of new followers. Generated hundreds of thousands of unpaid impressions through strategic targeting of a localized audience, leveraging the latest in social media best practices.

■ Ran creative for impactful B2B2C partnership campaigns with global giants like McDonald’s, Dick’s Sporting Goods, and Target, contributing to a remarkable 25%+ quarterly revenue growth.■ Directed cross-functional teams through high-impact marketing campaigns, while orchestrating the curation of impactful creative, which played a pivotal role in the company surpassing the yearly target of $168,000,000.■ Led the revamp of the entire direct mail channel, achieving a 97.2% improvement in e ciency by reducing Cost Per Acquisition (CPA) from over $1,000 to under $28 through innovative creative and messaging optimization.■ Boosted paid social e ciency through A/B testing by over 150%, continually optimizing and decreasing the Cost Per Click (CPC).■ Orchestrated a team to curate and execute a dynamic array of marketing materials, adhering to both brand guidelines and strict banking regulations, which rapidly grew brand awareness and user engagement across diverse channels.

■ Led creative direction and visual design for ONESHOT, a groundbreaking tech startup. Spearheaded branding e orts, resulting in a compelling brand narrative tailored for a contemporary demographic.■ Infused ONESHOT brand into animations and videos, driving a significant increase in user engagement during the teaser phase. Collected hundreds of potential user emails prior to the app’s release.■ Conducted extensive research on the target audience, shaping the product's design and ensuring a user-centric approach.

■ Spearheaded a full-scale rebrand for Artek Creative, Inc., a trailblazing agency with 20+ years of industry leadership, revitalizing its identity and producing creative for global brands such as MLB, NBA, ESPN, Pepsi, Adidas, UFC, and various Esports Leagues.■ Transformed Artek's creative landscape with innovative video and motion design strategies in paid social media marketing, significantly increasing client engagement, following, and credibility in the competitive design industry.