Founder
CurrentLead the brand marketing department and oversee all brand marketing activities. Define the departmental vision and instill it in all levels of the brand marketing department to make up part of the working culture. Oversee the brand planning process inclusive of the definition of target consumers and the development of marketing mix and strategies on consumer brand-interaction in order to encourage increased purchase.Lead the development and refinement of the brand’s messages and creative designs in order to attract potential consumers. Also lead go-to-market planning and drive cross-functional collaboration within the business, for example, with departments such as CRM, public relations and so forth. Lead consumer-facing communication approaches for the brand and serve as a primary marketing point of contact with the external business partners, enabling strong, collaborative working relationships.Play a mentorship role to key brand marketing personnel, assisting in the execution of their duties upon request, ensuring their professional growth, and essentially preparing them to take up my functions in my absence or retirement.