Desirae Smith Email & Phone Number

New York, Ny, Us

New York, New York, United States

New York, New York, United States

- Lead copy and content strategy for Amazon’s The Climate Pledge (a global program).- Act as a subject matter specialist on the climate crisis to translate complex information into digestible social content.- Use data to evaluate content performance and strengthen future work.- Establish and hone in the voice/ tone guidelines for The Climate Pledge across various platforms.- Present work with confidence and rationale to internal teams, legal experts, and clients.

New York, New York, United States

Copywriter at draftLine (the in-house agency at Anheuser-Busch)- Wrote clear, consistent copy for social, email, web, and TVCs/ video for brands across the portfolio.- Developed names and crafted the voice and tone identity for new-to-market products in the seltzer and non-alcohol space.- Pitched and executed 360° campaigns that told a cohesive story across platforms, ultimately driving social mentions and record-breaking PR impressions.- Built organic content calendars (with a test-and-learn mindset) that increase engagement and followers by generating platform appropriate posts that are true to the voice of the brand, insight-based, and capitalize on trending topics. - Awarded Best Brand Voice for RITAS launch campaign in 2019 by Twitter.- Adapted with ease across Busch Beer, BON V!V Spiked Seltzer, RITAS, Cutwater Spirits, Michelob Ultra, Kombrewcha, Social Club Hard Seltzer

Brooklyn, Ny

- Formulate social media strategy to grow a strong following and increase brand awareness.- Concept and create content/content series for Instagram, Instagram Stories, and Twitter.- Educate on best practices for social platforms and advise how they could best be applied to the Island brand.- Help plan and creatively direct photo shoots.- Assist with implementing and managing influencer marketing campaigns.

Chattanooga, Tennessee Area

- Ideate and develop large campaigns for a variety of different clients.- Concept and write video scripts for both online videos and TVC's.- Partner with an Art Director to create interesting visuals and copy for websites, social media posts, Amazon+ pages, etc.- Assist team on both photoshoots and video sets.- Manage a junior writer.

Chattanooga, Tn

- Partnered with an Art Director to concept and execute social media posts on a variety of platforms, for a variety of brands.- Established brand voices that would effectively "speak to" the proper audience of many different companies.- Assisted on photoshoots to help the creative concept ideas come to life.- Held an understanding of established/emerging social platforms and culture hacking.

Chattanooga, Tn

- Create a brand aesthetic and visual feed color theme.- Concept, take, and edit interesting, on-brand photos, videos, and cinemagraphs for posts.-Instagram Suggested User: @desirae.danielle-Instagram following of nearly 35k.- Partnered with companies such as Broad City, Method, Banana Republic, Goody, Kotex, and Pin Up Girl Clothing.-Take and edit all photos and videos myself. -Blog photography utilized in Levi Strauss social marketing campaign 6/14 and Capezio 12/14.-Manage fashion blog featuring favorite outfits and style stories which is consistently voted Top 4 -15 nationally on Teen Vogue’s Fashion Click daily picks.-Create, update, maintain, and grow social media to increase blog page views -Frequently use Photoshop and Final Cut Pro to create engaging posts and videos.- Featured on Musical.ly home page.Follow:Instagram: @desirae.danielleMusical.ly: @desiraedanielle

Chattanooga, Tennessee

Real Talk Social Media Consulting helps businesses improve their brand image, promote brand awareness, and increase their social media following by creating and updating social media profiles, running social media campaigns, and engaging with followers.

Chttanooga, Tennessee

• Assist with creating line sheets for collections.• Grade patterns and help assemble pieces for collections.• Attend Atlanta Apparel Mart and meetings with buyers.

Chattanooga, Tennessee

• Create relevant and interesting social media posts for Green Power Switch Facebook and Twitter pages.• Monitor any interaction on social media pages.• Help plan the annual Leadership Awards Dinner.• Work closely with the group as a new marketing plan was implemented.• Compile Excel reports using Green Power Switch data.

Hixson, Tennessee

• Provide excellent customer service in every area.• Efficiently run a cash register, and check out customers.• Straighten, fold, and hang every item in the correct position.• Assemble outfits to dress mannequins and fitting room exhibits.

Hixson, Tennessee

• Repair all broken games quickly and correctly.• Deliver food orders to tables within one minute of being prepared.• Received Employee of the Month for July 2008.

Entrepreneurship, Business

Entrepreneurship