Desirae Haluk Email & Phone Number

Boca Raton, Florida, Us

Whitehouse Station, Nj, Us

Healthy brands grow with deep rooted marketing plans. Yet many businesses continue to rely solely on word of mouth and referrals. Does this work for you? Or, your leadership may share the load of marketing feeling like it's more of a burden than a high priority piece of their growth strategy and they don’t assign an expert to take on the responsibility. Does this sound like your business?Clairant works with you to build a superior marketing foundation by providing quality leadership and content strategies that speak to your specific target audience on the right channels. This ensures your growth is controlled by a multi channel approach through consistent lead generation and brand building rather than relying on word of mouth to find new customers.We have helped over 50 brands build marketing foundations that bring in new clients and retain the ones they already have. Our process is a data-driven approach that includes testing campaigns, constantly optimizing and only continuing what works to drive more business for you. We bring results because our stellar team is:Accommodating and AccessibleFun & Adventurous, playful yet focusedUSA-based employeesDedicated to quality over quantityCost-effective but not ‘cheap’And our values are:Trust. In your clients, your team, your leadership.Play. Learn. Make mistakes. Try new things.Focus. Note what is most important right now. Go!Listen. Understand the client. Link. Collaborate. More heads are better than one.Disrupt. Think outside the box. Be different. Stand out.Be Kind. So whether you are a startup or 50 years in business, you realize you need to build a marketing foundation for your brand, and you want to work with a fun team to do it, so let’s talk!

Allentown, Pennsylvania, Us

Woodbury, New York, Us

Rye Brook, Ny, Us

Overview:Directs all manner of marketing strategy and campaign development for two separate B2C brands concurrently (Paraco and KoscoHeritage), supervising 4 direct reports within 500-people company while thoroughly analyzing competitor, consumer, and market trends to produce most effective omni-channel marketing strategies.Selected Accomplishments:- Developed, implemented, and led successful Pool Heat campaign, generating 270% increase in sales over previous years’ campaign.- Implemented and led Residential heat campaign, bringing in significant ROI for every dollar spent and generating up to 20% conversion rates.- Generated 250% increase in signed-up accounts for Pre-Buy Propane campaign and 245% increase in signed-up accounts for Pre-Buy Oil campaign.Key Responsibilities:- Creates and manages annual budget and campaign schedule, coordinating with all regional managers to identify largest markets and develop strategic quarterly and monthly directives.- Leads content creation and flow across all online platforms including company blog, newsletter, and multiple social media accounts.- Develops and maintains agency and vendor relationships, negotiating cost-effective service while collaborating closely on co-marketing and co-branding initiatives.- Functions as customer-facing spokesperson, overseeing public relations and directing damage control and crisis management strategies as needed to communicate with customers and strategically alleviate escalated situations in company’s best interest.- Establishes multiple omni-channel marketing touchpoints based on in-depth customer demographic analysis, employing coordinated traditional and digital marketing materials, including targeted SEO keyword strategies, to attract new leads.- Facilitates calls with customer service, marketing, and sales teams to review weekly progress, utilizing scorecards for ROI analysis on ongoing campaigns to identify strengths and areas of improvement.

Houston, Texas, Us

Overview:Oversaw full-scale company rebrand from updated website design to marketing material ideation and creation. Developed and led implementation of innovative marketing strategies for multi-million dollar B2B natural gas conversion plants each, establishing and maintaining effective working relations with prospective leads.Selected Accomplishments:- Received Top 35 under 35 Award for developing and implementing innovative campaigns and webinars, consistently generating significant increases in lead generation and acquired business.- Increased quality lead database by 215% in less than 2 years through successful online campaigns and effective B2B relationship management.Key Responsibilities:- Built and developed relationships with both prospective and acquired customers, actively anticipating and assessing needs to provide optimal service while maintaining consistent contact to ensure customers receive updated company and product information.- Developed overall company marketing strategy, overseeing digital marketing content across all online touchpoints including website and blog write-ups, monthly and quarterly newsletters, and mass emails to significantly drive increase in lead database.- Developed webinars and webcasts to generate and attract prospective leads, collaborating closely with various off-shore drilling magazines and publishing companies to market and promote webcasts to subscribers and other potential B2B customers.- Thoroughly analyzed market and customer base to develop sound marketing strategy and webinar process, ensuring maximized campaign success, coordinating with senior management team to approve presentation content while facilitating final Q&A session during webinar broadcast.- Coordinated and developed partnerships with vendors to further promote webinars and share resources and leads as needed.

Minneapolis And St. Paul, Minnesota, Us

Vancouver, British Columbia, Ca

Bachelor'S Degree, Biopsychology

Associate'S Degree, Psychology