Dynamic Marketing Operations professional who serves as the connector of strategy, technology, creative, and automation to execute the marketing vision. Enthusiastic supporter and project manager for interconnecting data, people, processes, and technology systems. Excited to make a difference for the customer and the company. 20+ years of experience in direct marketing and business process improvements15+ years of experience in CRM and data-driven marketing customization10+ years of experience in lifecycle analytics, persona creation, and user story use case development5+ years of experience in loyalty marketing and digital marketing within a B2B and B2C e-commerce business.Deep familiarity with enterprise-level platforms in various disciplines including:Email service providers (ESPs) and automated marketing platforms (SalesForce Marketing Cloud, Acoustic, UNICA, Marketo, XMpie)Customer data platforms (CDPs) (Bloomreach Engagement, Salesforce Data Cloud, Oracle)Google AnalyticsProject management tools (Jira, Trello, Workfront (Adobe), Inmotion, Smartsheet).Demonstrated success in driving retention via lifecycle, loyalty, and product marketing efforts.Experience implementing and managing digital marketing communications, emphasizing direct channels and re-marketing. Including expert-level direct mail experience and email test and control implementation and analysis.Experience implementing, managing, and analyzing performance KPIs utilizing machine learning and natural language processing AI Tools.Ability to eloquently blend art with science. Keen understanding of interpreting and acting on data and inspiring teams to execute programs.Promote the Agile Manifesto, thrive in a fast-paced environment, lead change, foster a test-and-learn mindset, continuous improvement, and adapt to shifting priorities to deliver results.Strategic mindset, excellent analytical skills, strong written and verbal communication abilities.Excels at working collaboratively and interacting with all levels of the organization.Experience in large-scale, publicly traded enterprises.Specialties: Audience Development, Analytic audience learning, Marketing Campaign Automation and Execution, One-to-One Marketing, Cross-Media Marketing, Printing, Direct Mail, Digital Printing (inkjet web and cut sheet), Commercial Printing, UV Printing, Web-to-Print Applications.
Listed skills include Direct Mail, Digital Printing, Variable Data Printing, Advertising, and 34 others.
