Performance Marketing Specialist
CurrentManage DTC Channels (Lugz.com, Email, SMS, Affiliates).Execute digital acquisition opportunities including but not limited to SEM, Paid Media, Affiliate Marketing and programmatic.Oversee production, photography and retouching flows from China office for internal structuring.Creating effective creative and advertising content including creating a small-scale A-B test campaign to optimize campaign and creative performance better.Oversee and implement digital and B&M assets for… Show more Manage DTC Channels (Lugz.com, Email, SMS, Affiliates).Execute digital acquisition opportunities including but not limited to SEM, Paid Media, Affiliate Marketing and programmatic.Oversee production, photography and retouching flows from China office for internal structuring.Creating effective creative and advertising content including creating a small-scale A-B test campaign to optimize campaign and creative performance better.Oversee and implement digital and B&M assets for marketing and listing purposes while uploading brand guidelines.Manage communication with vendors, consultants, developers and third-party vendor to achieve acquisition objectives.Assist in creative sales presentations utilizing key objectives and assets.Analysis of data and deprecation of reports on campaign effectiveness.Implementing conversion strategies and improving marketing results.Cooperation with the marketing and omnichannel teams in developing GTM strategies.Researching and analyzing competitors and identifying new promotion opportunities.Testing new marking tools and solutions. Show less