Working with indie-pop artist Abby Bella May, electronic-pop band Mel Blue, R&B project Beso Palma, and psych-rock band Bronte Public House.• Consulted creatively with artists across indie-pop, electronic, dance-pop, R&B, and rock• Created marketing plans and press releases • Analyzed social and streaming data for each artist to strategize successful promotion• Secured media coverage for releases and aided in the release process• Aided in building a cohesive visual brand for each artist• Wrote business plans and liaised with labels, booking agents, distributors, and marketing teams

• Founding member of student-run record label 2030 Recordings • Created scouting, pitching, and artist relations framework • Built and designed the label website via Squarespace • Scouted and signed inaugural artist roster

• Scouted unsigned talent through research and live show attendance• Administrative tasks including: expense reports, scheduling, travel, lyric transcription, office phone, greeting guests, office errands • Filtered through and reported on demos from publishers and artists (signed/unsigned)• Catalogued artist placement on Spotify and Apple Music playlists • Assisted at roster artists’ listening events, live shows, and interviews• Projects worked on directly: Shawn Mendes, Jessie Reyez, Bishop Briggs, Loote, Lxandra, Trinidad Cardona

• Interviewed and aided artists in defining their brand and created profiles on the Ivy Hill website• Assisted with the creation of multiple episodes of ‘The House Show Show’ podcast • Managed all website updates and overhaul using Squarespace• Produced a variety of live events featuring local Bay Area artists• Created copy for marketing and interest pieces on Ivy Hill artists and events

-Taught music skills, arranged songs, ran rehearsals for children and teenagers-Organized and produced a two hour showcase weekly -Assisted with recording songs at Fantasy Studio weekly