Desiree O'Brien Email & Phone Number

San Francisco Bay Area

• Oversee all research and community data at Twitch and deliver a centralized roadmap to drive data-driven decision making across our product, monetization, policy, content, international, and marketing functions.
• Advise the executive team on long-term strategic questions, prioritization, behavioral trends, and marketplace opportunities throughout annual planning and product development.
• Lead a team of exceptional product, market, and quantitative researchers and data scientists. Create the learning environment, tools and systems, and cross-functional relationships that enable them to thrive and drive.
• Launch programs that scale customer understanding and data literacy to every team at Twitch, including international sentiment tracking, iterative product research sprints, measurement tool kits, and creator empathy.

San Francisco Bay Area

• As the first market researcher at Twitter, I built the foundational understanding of our marketplace, brand, and key customer segments to drive decision making across marketing, international growth, product, and.
• Led insights and recommendations on the most critical, cross-functional company initiatives including: Live streaming, online abuse, international growth, Moments, and monetization strategy
• Established a global brand tracker across 10 priority markets to drive localized business strategies
• Developed and drove company adoption of a localized consumer segmentation in 10 priority markets that drove partnership and audience strategies such as the NFL partnership
• Delivered the first brand architecture research to identify key differentiators and develop user growth plans across our portfolio of brands (Vine, Twitter, Periscope)

San Francisco Bay Area

As a consultant, led customer insight, research, and strategy across dozens of brands, including Microsoft, Ghirardelli, Del Monte, Air New Zealand, etc, from the design of market research to the development of brand and new product launch campaigns.

San Francisco Bay Area

Uncovered customer insights for America's favorite consumer packaged goods (CPG) brands. Projects included brand research, message/name testing, and campaign measurement to ensure successful brand and marketing campaigns.

B.S. Business Administration, Haas School Of Business, Graduated With Highest Honors

Activities and Societies: BEACN (Bay Area Environmentally Aware Consulting Network), I Can at Cal Coursework Includes: Quantitative.

Education record

Won a 16-week team pitch competition for the re-branding of SKYY Vodka.

Introduction To Python