As Digital Digital Marketing Specialist I am responsible for the strategic use of the online marketing channels at Zühlke and partly also for the operative implementation. The goal is to generate leads for Zühlke and to create awareness and branding. Presenting the Zühlke's services and various industries on the online channels is a great challenge that I enjoy and find motivatingMy focus is on search engine optimization, search engine marketing and social media. I find it essential to have the complete customer journey in mind. This also includes the landing page (on a website or blog) and the subsequent analysis and evaluation as well as the derivation of recommendations.Since the topics customer journey and search engine optimization are closely linked to the website, the maintenance and further development is also my responsibility.

In the newly created position of online marketing expert at Zühlke Germany, I am responsible for the complete planning and management of social media and all online marketing activities including online media planning for Zühlke Germany.In the first year I focused on personal branding in social media channels and on the blog and gave intensive internal lectures.

I am responsible for the online marketing support of our B2C and B2B customers. This includes the better awareness of their websites on the web (search engine optimization), specific SEO consulting for website relaunches, campaign management and conversion optimization in Google Adwords as well as web analysis. Here I help our clients to set up a professional reporting and to derive the right recommendations for action. I also took over the newsletter marketing including the evaluation for some customers.

Master Thesis Conversion optimization in cooperation with interactive media