In my pioneering role with the festival, I took the reins in significantly expanding our social media outreach, leveraging platforms more extensively than in previous years to heighten our online presence. As I transitioned into a more focused creative and graphic designer position, I brought a fresh, vibrant flair to our visuals and branding. This venture marked my first foray into working with a large festival, a challenging yet exhilarating experience that honed my skills in real-time event promotion and branding. Notably, I spearheaded the complete branding for our popular crafting tent, creating a distinctive and inviting space that became a highlight for many festival-goers.Achievements & Responsibilities: • Led a vibrant social media team dedicated to showcasing and promoting User Generated Content on our Instagram, creating a lively and interactive online community. • Implemented strategic online initiatives that significantly boosted our digital visibility, effectively drawing more festival-goers to our crafting tent and enhancing engagement throughout the festival weekends. • Crafted and executed engaging content and interactive campaigns that broadened our reach and captivated a diverse audience, enriching the festival atmosphere and experience. • Conceptualized and developed the entire branding for the crafting tent, establishing it as an iconic and memorable part of the festival experience.

* Successfully collaborated with over 100 small businesses, offering tailored solutions to elevate their brand presence and market reach online.* Expertise in crafting vibrant and bold designs that resonate with target audiences, setting businesses apart in competitive markets.* Delivered comprehensive branding solutions, from logo design to brand guidelines, ensuring consistency and recognition across all platforms.* Developed and executed strategic social media marketing campaigns, driving engagement and fostering community growth.* Designed responsive and user-friendly websites, optimizing user experience and maximizing conversions.* Crafted compelling email marketing campaigns, nurturing leads and retaining existing customers.Innovated packaging designs that not only protect but also promote products, enhancing unboxing experiences and brand recall.* Provided creative direction, guiding businesses in visual storytelling and content creation, ensuring alignment with brand values and objectives.

As a dynamic Freelance Graphic Designer, I specialize in creating bright and urban designs that capture the vibrant spirit of Pomona. Working closely with the Creative Director, I play a key role in bringing the city’s largest festivals and events to life through compelling visual storytelling. From eye-catching online flyers to bold outdoor banners and unique merchandise, my designs not only celebrate Pomona’s cultural scene but also support local businesses with their marketing efforts.Key Responsibilities: • Collaborate closely with the Creative Director to plan and execute visual strategies for various projects. • Design bright and urban online flyers, outdoor banners, merchandise, and more, primarily focusing on large festivals, events, and local business marketing. • Meet weekly to discuss upcoming projects, ensuring each design aligns with the event or campaign’s goals and the city’s vibrant aesthetic. • Continuously innovate and adapt designs to reflect the latest trends, ensuring all materials are fresh, engaging, and effective.Achievements: • Played a pivotal role in several successful festivals and events, enhancing the community’s engagement and cultural experience through my designs. • Developed a wide array of marketing materials that have significantly boosted the visibility and growth of local businesses. • Established a reputation for delivering bright, impactful, and culturally resonant designs that embody the spirit of Downtown Pomona.

Learned a complete three step process to ensure sells goals were met daily.

* Collaborated closely with the brand ambassador, @supa_cent, to create visually compelling designs that resonate with the target audience.* Led the design and execution of diverse marketing materials, including email campaigns, promotional flyers, and digital assets.* Oversaw the entire packaging design process, ensuring brand consistency and enhancing product appeal.* Managed the brand's Instagram presence, curating content, and driving engagement with a focus on visual aesthetics.* Directed the social media team, setting strategies and guidelines to amplify the brand's online presence.* Provided creative direction for campaigns, product launches, and promotional events, ensuring alignment with brand vision and objectives.* Spearheaded content creation, from conceptualization to execution, enhancing brand storytelling.Conducted product photography sessions, capturing high-quality images that highlight product features and benefits.* Pioneered product design and concepts, translating brand essence into tangible products that captivate consumers.

* Graphic Design & Branding: Developed and implemented a cohesive visual style for Snob Life Studios' website, enhancing brand identity and user engagement.* Social Media Strategy: Crafted engaging, targeted graphics for various social media platforms, significantly increasing online visibility and follower interaction.* Content Creation: Produced a wide range of creative assets, including banners, promotional materials, and post designs, tailored to drive marketing campaigns and brand messaging.* Email Marketing: Designed and distributed weekly mailers using Mailchimp, successfully increasing open and click-through rates by [insert % if known] through compelling visuals and content.Collaboration & Feedback: Worked closely with the marketing team to brainstorm and refine visual strategies, incorporating feedback to continuously improve the impact of design elements.

* Merchandising Collaboration: Partnered closely with the Merchandising and Sales departments to align graphic design work with current trends and sales strategies, ensuring a cohesive and effective marketing presence.* Web Banner Design: Created compelling weekly web banners for Fashion Nova, driving website traffic and promoting key merchandise through innovative and trend-setting designs.* Email Marketing Campaigns: Spearheaded daily email marketing initiatives, designing visually appealing content that enhanced customer engagement and boosted sales figures.* Social Media Marketing: Developed a wide range of social media content, from sales flyers to story video ads, significantly increasing brand visibility and customer interaction across platforms.* Packaging Design: Assisted in the conceptualization and design of shipping packaging, enhancing the customer unboxing experience and reinforcing brand identity.* Influencer Marketing Materials: Crafted monthly illustrated postcards for influencers, supporting key marketing campaigns and fostering relationships with key industry figures.* Team Collaboration: Worked alongside the Creative and Social Media teams to ensure a unified and dynamic approach to Fashion Nova's brand strategy, contributing to a versatile and responsive marketing effort.

* Team Leadership & Sales Management: Directed daily operations as Co-Manager, leading the sales team to consistently meet and exceed sales targets through effective training, motivation, and performance monitoring.* Hiring & Training: Spearheaded the recruitment process, identifying and hiring top talent for sales associate positions. Developed and implemented comprehensive training programs to enhance sales skills and product knowledge.* Operational Excellence: Oversaw general store maintenance, ensuring a clean, organized, and welcoming environment for customers and staff. Implemented efficiency measures to streamline operations and improve the customer experience.* Inventory & Shipping Management: Managed all aspects of inventory control, from receiving shipments to organizing stock. Coordinated shipping processes to ensure timely delivery and customer satisfaction.* Customer Service & Engagement: Fostered a customer-focused team culture, leading by example in delivering exceptional service. Resolved customer issues with empathy and efficiency, building loyalty and repeat business.* Sales Strategy & Floor Leadership: Actively led the team on the sales floor, demonstrating advanced selling techniques and strategies to maximize performance and achieve sales goals.