Desiree Thompson Email & Phone Number

Celina, Tx, Us

Frisco, Texas, United States

I managed digital communications for an international radio broadcaster. After building the department from the ground up, I led the team to develop and implement integrated marketing campaigns. Our focus was on building brand awareness and attracting younger audiences to support the organization’s mission.Selected Achievements:­ Improved social media traffic from Instagram by 650%.­ Created and posted a viral video that got more than 5M views. ­ Grew website traffic from Instagram by 263% and Facebook by 20%.­ Brought total age demographic for social media followers to the next lowest goal (35-45) – up a total of 150%.­ Collaborated to develop sub-podcast brand for 4 social media platforms. Attracted 500+ followers in 4 weeks.

Frisco, Texas, United States

I led the organization’s first social media team. Working cross-functionally, I conceptualized high-impact social media campaigns to attract younger audience members. I also led a rebranding to improve overall brand consistency. I provided training and supervision to a team of 4. Selected Achievements: ­ Increased social media followers by 40% YoY on 4 social media platforms.­ Led rebranding to improve brand consistency, modernizing look and feel for younger audience.­ Digitized print marketing collateral to launch the first digital marketing campaign.

Frisco, Texas, United States

I planned high-profile themed events for extremely discerning attendees. Coordinating complex logistics, I ensured flawless execution working with frontend and backend events teams. Selected Achievements:­ Organized 2-day BOD events (twice yearly). Planned and executed all aspects of the events. ­ Planned events for interns in multiple countries to attract international students.

Orange County, California Area

I drove all aspects of sales, planning, and execution of corporate events for the world’s largest operator of luxury bowling entertainment centers. Working with high-net-worth individuals, I cultivated relationships and demonstrated ongoing commitment to client service, which led to ongoing business. I supervised and trained 2 direct reports. Selected Achievements:­ Grew a portfolio of 50 accounts across a 2-state territory. ­ Boosted revenue-per-event by 20-40% through up-selling tactics.

Newport Coast, Ca

I drove client experience at a high-end restaurant located within a 5-star luxury resort. I provided customer-facing teams with the skills and resources to deliver white-glove service. Selected Achievements:­ Consistently exceeded sales and customer service expectations.­ Chosen to train team members in customer service skills.

In this exciting role at one of the world’s largest retail brands, I had the opportunity to build brand awareness and increase retail sales through guerilla marketing and events marketing. I drove brand promotion at high-attendance events, toured with music entertainers for 4 months, and worked collaboratively with our sponsorship partners.

Winter Park, Fl

Orlando, Florida Area

Bachelor Of Science - Bs, Entertainment Business

Marketing

Associate Of Arts (Aa), Organizational Communications