Marketing Director
CurrentLead and manage all marketing objectives start to finish, including multichannel campaigns, digital presence, internal and external events, and sponsorships•Manage brand strategy, making sure there is clear and consistent company messaging across all touch-points•Created brand guidelines to align with the 2013 complete rebrand and enacted them in patient-facing and employee-facing spaces, elevating company image as a trustworthy local provider group•Direct overhaul of… Show more Lead and manage all marketing objectives start to finish, including multichannel campaigns, digital presence, internal and external events, and sponsorships•Manage brand strategy, making sure there is clear and consistent company messaging across all touch-points•Created brand guidelines to align with the 2013 complete rebrand and enacted them in patient-facing and employee-facing spaces, elevating company image as a trustworthy local provider group•Direct overhaul of online presence with a complete website redesign, a consolidation of listings for offices and providers, creation of social media accounts, increasing reviews, and management of PPC accounts, resulting in a steady growth in social media followers, a 76% year-over-year web traffic increase post-redesign, a 15% increase in organic search users, and an average 4.8 Google star rating across over 2,000 reviews•Elevate the patient experience from initial research, to first call, to appointments and follow-up. Research consumer behavior to refine communication efforts, working to facilitate brand loyalty and an authentic relationship between patient and provider by aiding in staff education•Oversee marketing efforts during a 5 year growth period. During this time, aided in the opening of three new locations, three office expansions, and 20 new providers Show less
