Desiree Wu Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

🏆 Placed 2nd in Annual Intern Case Competition- Utilized front-line customer operations experience to design and create innovative solutions for consumer pain points

- Attained key marketing KPIs by analyzing market opportunity and deriving clear insights from market and campaign data leading to strong business growth; resulted in a 200% increase in profitability• Brainstormed and worked with content teams to create a content strategy and calendar utilizing different platforms and delivery methods; resulted in a 30% increase in sales over 5 months and a 300% increase in clickthrough rates- Utilized project management skills by coordinating… Show more - Attained key marketing KPIs by analyzing market opportunity and deriving clear insights from market and campaign data leading to strong business growth; resulted in a 200% increase in profitability• Brainstormed and worked with content teams to create a content strategy and calendar utilizing different platforms and delivery methods; resulted in a 30% increase in sales over 5 months and a 300% increase in clickthrough rates- Utilized project management skills by coordinating cross-functionally with different stakeholders and teams; created a streamlined system that resulted cut project approval time from one week down to within 24 hours Show less

- Created social media collateral and engaged with target audiences by designing concepts, copywriting, and developing value-add social assets for Instagram, Facebook, blog, and LinkedIn; led to a 700% increase in new followers in 6 months across all platforms- Played an integral role in growing user interaction by directing and executing social media campaigns around the calendar year and special retail events; achieved increased user engagement by 30% over 6 months - Cultivated brand… Show more - Created social media collateral and engaged with target audiences by designing concepts, copywriting, and developing value-add social assets for Instagram, Facebook, blog, and LinkedIn; led to a 700% increase in new followers in 6 months across all platforms- Played an integral role in growing user interaction by directing and executing social media campaigns around the calendar year and special retail events; achieved increased user engagement by 30% over 6 months - Cultivated brand image through integrated marketing campaigns by strategizing new collaborations through sourcing and securing partnerships with brands, influencers, and publications; obtained over 1,000 new followers on Instagram in 3+ collaborations Show less

Burnaby

- Helped children reach Provincial Championships through clear and direct coaching that improved their skills through specific and targeted practices- Promoted the company culture of positivity and success by managing children effectively and creating an atmosphere of trust and motivation - Participated in the success of widespread club events through teamwork with co-workers in organization and planning- Fostered positive and helpful relations with parents as well as swimmers… Show more - Helped children reach Provincial Championships through clear and direct coaching that improved their skills through specific and targeted practices- Promoted the company culture of positivity and success by managing children effectively and creating an atmosphere of trust and motivation - Participated in the success of widespread club events through teamwork with co-workers in organization and planning- Fostered positive and helpful relations with parents as well as swimmers through maintaining clear communication channels and providing support services Show less

- Strategized product-focused advertisement campaigns for major corporate clients by carefully selecting and researching key target markets and developing targeted advertisements for specific audiences; reached 3.5B impressions and 15.2M user interactions on a major Eucerin campaign- Crafted creative and informative market research presentations on various industry trends and topics; utilized by the CEO and planning managers which contributed to a 400% increase in new users for a Nescafé… Show more - Strategized product-focused advertisement campaigns for major corporate clients by carefully selecting and researching key target markets and developing targeted advertisements for specific audiences; reached 3.5B impressions and 15.2M user interactions on a major Eucerin campaign- Crafted creative and informative market research presentations on various industry trends and topics; utilized by the CEO and planning managers which contributed to a 400% increase in new users for a Nescafé campaign - Worked alongside mentors to produce information in an easily digestible yet informative fashion, for both internal and external users of the company - Conducted social media market research through Chinese social media platforms to understand target markets Show less

Candidate For Honours Business Administration (Hba)

Activities and Societies: Ivey Marketing Club, Ivey Tech Club, Ivey Consulting Club, Ivey Fashion and Retail Club 🏆 Dean's Honour List 🌟.

Bachelor'S Degree, Business/Commerce, General

cGPA: 3.9/4 🏆 Western Scholarship of Excellence 🏆 Dean's Honour List 🌟 Taiwanese Association at Western (TAW): Vice-President of External.

High School Diploma, Business/Commerce, General

Activities and Societies: Model United Nations, Swim Team, Waterpolo Team, Track and Field cGPA: 93.5% 🏆 Sisters of St. Ann Excellence.