Desirée N. Anyasodo, Mba Email & Phone Number

AMAKA Communications & Consulting specializes in:✅ Change Communications for Technology AdoptionWe develop clear communications, SOPs/toolkits, and other resources to guide organizations through seamless transitions during technology implementations, ensuring teams are informed, engaged, and empowered to achieve more.✅ Supporting Teams Through Organizational ChangeWe help leadership teams connect with their employees and foster an environment of trust as their organization adopts new processes, business priorities, and organizational initiatives.✅ Executive CommunicationsWe craft strategic communications to humanize leadership teams, ensuring messages are personalized, clear, and drive behavioral change.✅ Brand MarketingWe align internal messages with brand identity to connect the dots between brands, their culture, and their audiences.Schedule a free discovery call: www.amakacomms.com

• Lead communications to build and sustain strong relationships with donors, news media, and government officials, enhancing visibility and support for public health initiatives.• Manage creative partnerships with community organizations to develop media tools supporting Nigeria’s public health and community care efforts, amplifying outreach impact.• Supervise multi-million Naira budget for the annual health fair and design survey tools to collect data for ongoing program evaluation, ensuring informed decision-making and resource allocation.

Atlanta, Ga, Us

Brands: Auntie Anne's, Cinnabon, Jamba, and Carvel• Led franchisee communication across nearly 4,000 locations, delivering effective weekly newsletters, brand intranets, campaign webinars, and executive communications, significantly improving franchisee engagement and alignment.• Developed GoTo Foods’ first Brand Communications strategy, including a comprehensive Playbook, editorial calendar, and content intake process, which positioned the function as the highest-rated support team for franchisee satisfaction.• Directed communications strategy for multimillion-dollar technology and operations platforms, including critical POS and supply chain transitions, to ensure seamless adoption across the enterprise.

Copenhagen, Dk

• Developed and implemented company-wide and division-specific communication strategies that aligned employees with Designit’s vision and business strategy, fostering a deeper understanding of company values and initiatives.• Spearheaded initiatives such as fireside chats, All Hands meetings, and leadership training to boost engagement and create a strong connection between employees and leadership.• Established internal communication channels—Microsoft Teams, newsletters, and the company intranet—to facilitate cross-collaboration and used metrics to continually assess the effectiveness of communication strategies.

Atlanta, Ga, Us

• Led the social media strategy and content development specifically aimed at marketing and finance undergraduate students, successfully increasing engagement and visibility among the target audience.• Improved student-faculty relations by effectively managing internal communications and organizing student engagement activities, fostering a more collaborative and supportive academic environment.• Conducted comprehensive research on metacognition driving factors and online adaptive learning technologies, contributing valuable insights that can inform instructional strategies and enhance student learning outcomes.

Herndon, Va, Us

• Enhanced risk communication efforts by monitoring and conducting qualitative analyses of news and social media to shape effective public health messaging strategies.• Directed comprehensive, audience-specific communication campaigns across the CDC, including supporting White House leadership with taskforce readiness communications.• Established strategic media relations and led social media listening initiatives to support public health goals, aligning communication efforts with emerging public health needs.

Atlanta, Ga, Us

Consultant, GAP Solutions, Inc.• Enhanced risk communication efforts by monitoring and conducting qualitative analyses of news and social media to shape effective public health messaging strategies.• Directed comprehensive, audience-specific communication campaigns across the CDC, including supporting White House leadership with taskforce readiness communications.• Established strategic media relations and led social media listening initiatives to support public health goals, aligning communication efforts with emerging public health needs.

Atlanta, Ga, Us

Emergency Response Detail• Provided expert communication consultation to improve the CDC’s Emergency Operations Center (EOC) and deployer relations, significantly supporting responses to critical public health threats such as the novel coronavirus, polio, and Ebola viruses.• Drafted and managed web content and resources for over 4,000 emergency responders, including deployment standard operating procedures and post-deployment evaluation tools, ensuring they had access to vital information and guidelines.• Coordinated and facilitated weekly oral presentations and post-deployment debrief meetings for EOC sub-committees, fostering collaboration and continuous improvement in emergency response efforts.

Atlanta, Ga, Us

• Led strategic planning, employee campaigns, and external activities, resulting in a measurable increase in workforce engagement across the organization.• Created Section 508-compliant content for internal channels, including blogs, daily email updates, leadership briefings, and All Hands meetings, enhancing accessibility and inclusivity in communication.• Produced a wide range of social marketing and communication products—videos, social media messages, PSAs, graphics, and digital posters—to support CDC public health programs and educational outreach.

• Led production of In Contact, a weekly public affairs and community news program, reaching an audience of 2 million, showcasing your ability to create content with wide public reach and impact.• Coordinated live segments and oversaw control room logistics for TV packages, demonstrating strong organizational and operational skills in a fast-paced environment.• Supervised pre-production activities by providing technical writing and project management support, ensuring smooth and efficient production workflows.

• Led the strategy to maintain a cohesive brand voice, producing and publishing articles, blog posts, videos, and social media content that reinforced brand identity.• Analyzed engagement metrics and optimized content, resulting in a 145% increase in site traffic, demonstrating your effectiveness in driving audience growth through data-driven strategies.• Implemented a data-driven approach to content creation, leading to targeted improvements that significantly increased audience engagement and optimized overall content effectiveness.

Suwanee, Ga, Us

• Applied contemporary teaching methods, including e-classroom and virtual learning activities based on evidence-based behavioral models, resulting in a 60% increase in student readiness.• Planned and conducted a balanced program of instruction that combined demonstrations and hands-on work time, creating opportunities for students to observe, question, and investigate, thereby enhancing their learning experience.• Analyzed student performance data and developed action plans to implement rigorous and meaningful differentiated instruction, continually improving student achievement and engagement.

• Developed and implemented strategic media solutions to coordinate media assets, resulting in increased diversity engagement and higher consumer buy-in.• Provided guidance to regional sector and leadership teams on optimizing business models, leading to accelerated category growth and improved KSA targets.• Developed and executed best practice solutions for client interaction, sales, and service delivery, enhancing overall customer experience and satisfaction.

• Produced content for local-level government television programming• Coordinated pre-interviews for programs’ guests• Performed post-production duties, including editing and logging footage

Baltimore, Maryland, Us

-Coordinated station’s monthly public affairs calendar which included maintaining relationships with over 400 local businesses and owners -Used Final Cut Pro to optimize daily news clips for use by reporters and producer -Wrote pre-interview questions for station’s weekly public affairs segment

Master Of Business Administration - Mba, Marketing

Bachelor'S Degree, Broadcast Journalism