Desiree Baughman Email & Phone Number

Bucharest, Bucharest, Ro

Create content and marketing plans for company’s large portfolio of websites and a variety of client and partner websites.Lead teams of freelance writers and contractors in the development of high quality, marketable, shareable content and other materials.Create weekly editorial calendars and oversee the production and publishing of blog posts, guides, white papers, e-books, feature articles, infographics,and other content initiatives. Help develop, maintain, and supervise social media strategies and initiatives for company portfolio and client websites by creating social media calendars for clients for the purpose of content promotion, direct influencer outreach, brand awareness, social media measurement, and development of social media teams.Train writers, social media contractors, staff, and various freelancers on evolving best practices for developing, optimizing, and promoting digital content.Analyze site content and perform page inventories and/or audits for brand websites, determining what content best meets the business objectives of a website and its users’ expectations and to ensure optimum website performance.Write informational web content, blog posts, and other content as needed for company, clients, and partner websites using appropriate language and tone, including articles, blog posts, white papers, e-books, newsletters, feature articles, Q&As, product descriptions, headlines, summary blurbs, etc. Edit, rewrite, and restructure various content written by contributing writers to improve readability with the aim of engaging intended audiences and encouraging dialogue between audience and the business/website. Communicate with clients on the progress of their websites and serve as project manager in that regard.Work with Digital Analyst to evaluate site performance and identify opportunities for improving content, conversions and user experiences.

Write and edit for a variety of mediums, including but not limited to news articles, trade publication articles, feature articles, blog posts, web content, press releases, speeches, reviews, business correspondence, print, television, radio, and live ad copy, policy and procedure documents, on and offline marketing material, informational brochures, technical writing, and research material.Create, develop, and manage complete digital marketing and content and social media marketing campaigns, including implementation and analytics services for social media management and content optimization for various companies, non-profit organizations, web-based businesses, and public figures.Clientele includes both brick and mortar and web-based businesses.Provide a wide variety of consultation services for a diverse clientele, including marketing, sales strategy, creative, management, and branding consulting.Offer employee training and support in the areas of sales, marketing, and branding. Offer spokesperson and voice over services, event planning, and other essential components of complete marketing and branding campaigns.

Researched, wrote and copy edited consumer-focused articles, blog posts, primary website content, and other content to support the SEO-driven content strategies of CMN.com and CMN's websites.Served as sole writer for InsuranceQuotes.org, one of the leading and most valuable websites in CMN's portfolio, and one of the leading consumer facing insurance websites consistently ranked by search engines as the #1 insurance quotes website. Although the website is no longer marketed and though fresh content hasn't been added to the website since August, 2013, it has continued to consistently hold a spot in the first 10 search engine results for the online insurance quotes industry's most valuable search term, "insurance quotes." Wrote about multiple lines of insurance products for a consumer audience, including auto, home, health, life, and commercial insurance products in both an evergreen style and about current news. To increase brand exposure and establish InsuranceQuotes.org as an authoritative source for insurance information, continuously sought opportunities to aid this, such as seeking opportunities where I could serve as an expert source in media outlets. Developed story and content ideas and developed monthly editorial calendar, considering readers and target audience appeal, and conducted interviews and research with trusted, established sources.Utilized social media to engage consumers and businesses to highlight the personal and commercial insurance sections of InsuranceQuotes.org by leading and participating in Twitter chats, Google Hangouts, and being active on social media outlets to encourage group interaction and dialogue. Maintained AP style/internal style in all writing..Assisted in the hiring and selection process of other candidates for other insurance websites in CMN’s portfolio.

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First position with magazine was Virginia Correspondent, providing feature articles and/or photos on local arts and entertainment with a focus on local music and independent artists located throughout eleven cities in Virginia.Established the Lynchburg division of Magazine 33, thereby receiving first promotion to role as Lynchburg’s Team Coordinator, which required hiring, training, and managing Lynchburg correspondents.Promoted to State Team Coordinator in six months, which in addition to the responsibilities of Correspondent and Team Coordinator, required managing Virginia’s entire staff.As State Team Coordinator, assigned projects, coordinated interviews and photo shoots for Virginia correspondents, initiated and served as main point of contact with mainstream artists, and scheduled interviews and photo shoots with such artists. Responsibilities also included coordinating state events and handling all media inquiries. Served as first editor for written submissions from correspondents.In October, 2011, was offered co-ownership of magazine, and assumed spot on magazine’s Board of Directors.As Director and co-owner, added responsibilities included managing and hiring new staff members in Virginia and North Carolina and creating new roles and redefining role responsibilities and duties as growth required. Responsibilities and duties previously limited to Virginia expanded to North Carolina, such as coordinating all events and serving as main media and mainstream artists contact.Developed and managed company's first social media strategies and created weekly social media calendars. Assisted in the magazine’s transition from an online publication to a print publication.Developed and lead the magazine's initial advertising department, and created and trained the magazine’s first team of advertising sales representatives. Assisted in the same as the magazine transitioned to print.

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Responsible for selling personal and commercial lines of insurance in 46 states.Consulted with clients on an array of insurance products, and customized policies to each individual’s needs.Worked with customers and the underwriting department to retain existing business by following pending cancellations and looking for new business opportunities with new and existing clients.Diligently and consistently met monthly sales goals.In 2008, was recognized as one of the top ten agents in Lynchburg’s corporate office that demonstrated all of Nationwide’s Foundation Expectations.Served on the 2009 Nationwide Sales Solution Rally Committee, planning quarterly events for Nationwide’s Sales Solutions department.In 2009, helped develop and produce a Customer Choice Distribution Video, which was voted #1 by Nationwide associates across the country.Maintained one of the top 10 positions for Quality and Compliance scores in the Lynchburg office.Received the Customer Choice Distribution Pin for excellent customer service in 2008 and 2009 as a result of written customer reviews.

Completed editorial internships with the college newspaper and annual literary magazine, gaining exposure to various aspects of the publications.Developed contacts with local organizations, businesses, and PR firms.Coordinated 60 day plans and assignments for staff and guest writers, editors, and photographers.Responsible for working with annual sponsors and advertising.Edited submissions from writers to ensure maximum readability and adherence to style and the delivery of relevant news.Generated story ideas and reviewed all press releases in order to find local news and events relevant to the student community.Conducted interviews and wrote articles covering student organizations and campus events.Assisted in literary magazine’s transition from black and white to color.

Bachelor Of Arts (B.A.), English/Creative Writing & Theatre

Associate Of Arts And Sciences (A.A.S.), English/Communications

Communication And Media Studies

Advanced Studies Diploma, General Studies