Desirée Close Email & Phone Number

Oakville, Ontario, Canada

* Manage external and internal media partners * Manage acquisition budget for affiliates, Search and Social programs. Collaborate with Performance Manager on forecasting and testing * Business owner on Mastercard application process for CTFS and marketing campaigns for acquisition* Leverage analytics to identify opportunities for channel performance and the customer experience

Oakville, Ontario, Canada

Develop digital marketing strategy and planning. Manage digital budget and work with the Sr. Brand Manager to ensure business plans are met. Develop and manage social media buys, web microsite initiatives and manage agency partnerships. Lead, motivate and teach fundamental digital expertise in the alcohol industry to Jägermeister marketing and sales members. Oversee execution of digital campaigns. Develop monthly analytic reports on digital campaigns and programming. Develop analytics on social media trends and report on KPI measurement to ensure continuous improvement of digital initiatives; leverage industry trends and consumer insights to test new initiatives.

Oakville, Ontario, Canada

Lead digital marketing planning and execution primarily for Jägermeister, supporting PMA's other alcohol brands.Focus: Brand Digital strategy, budget management, Digital Buys, Social Media Management, copywriting, pmacanada.com & branded microsite, CRM/email marketing.

Toronto

Freelancer (Project Base - Independent Contractor)Consultant for all digital media, sponsorship and media relation client projects. I provide digital marketing strategy and execution for its clients.

Toronto, Ontario, Canada

Content: Lead content projects for social channels. Create briefs for creative agency, review concepts and identify brand relevant content to create. Collaborate with Marketing Managers to align on content lineup for upcoming quarters. Facilitate the creative process from start to finish with the agency and roll out all creations in Lindt Canada’s social calendar strategy. Strategy: Plan and execute Lindt Canada’s social media content strategy. Develop organic and paid campaigns for brand launches, retail sales and sponsorship projects. Management: Maintain Lindt Canada’s digital properties, in English and French, including drafting and editing copy for social posts, website and newsletter brand pieces of content. Manage the social community through proactively monitoring consumers’ feedback and responding to any questions and concerns, while coordinating with the Internal Consumer Affairs stakeholders as needed. Creative Thinking: Collaborate with Content Agency to produce content for social media feeds and discussionAnalytics: Analyzed and reported on social media trends while recommending and implementing improvements. Plan and execute Facebook advertising to support Lindt Canada’s Brand, Retail and Sponsorship teams. Leverage Ads Manager tool to monitor and leverage campaign results.

Toronto, Canada Area

Management: Maintained the College's digital properties, in English and French, including drafting and editing copy for the public websiteStrategy: Contributed to and implemented the College's social media content strategy. Execution: Coordinated all social media communication activities Creative Thinking: A member of the Digital Media team to produce content for social media feeds and discussionAnalytics: Analyzed and reported on social media trends while recommending and implementing improvements Design: Provided coding expertise to develop e-newsletters, create compelling graphics, charts and infographics

Toronto, Canada Area

Creating unforgettable experiences requires great insight, big ideas and flawless execution. Through our three core competencies - Experiential, Digital & Content - Rooftop delivers integrated marketing solutions to clients in a unique and relevant way. From mass marketing activities to intimate consumer experiences, we pride ourselves on executing the right program based on our client’s unique challenges.Multilingual Social Media Manager for Rooftop Agency. Manage Jägermeister, Boom Charity and Rooftop Agency's social media channels. Manage Rooftop's public relations campaigns. Copywriter: Ad campaigns Research: Stay up to date on social media and the latest marketing trendsCreative Thinking: A member of Rooftop's Creative Department to produce and execute unique content for upcoming events, promotions and internal projects. Project coordination with head office in Germany regarding corporate social media initiatives for Jägermeister Canada. Media Relations: Liaise with media from traditional and social outlets for clients.On-site Social Media Guru: Events, Conferences, Concerts & more

Toronto, Canada Area

Multilingual communications contact for Zenergy CommunicationsManagement: Managed social media platforms for all clients and Zenergy Communications. Acted as the direct supervisor for all social media projects and provide social media consultation to Zenergy’s Montreal social media staff. Client Lead: Managed direct client projects, track billing and invoicing for all projects. Liaised directly with clients on a daily basis. Content Development: Developed blog posts, social media content (Twitter, Facebook, Instagram, LinkedIn, Google +, client blogs, etc.)Report Development: Provided monthly analysis of digital progress for clients’ social media platforms. Business Development: Created proposals/presentations for RFPs/RFIs including campaign ideas, strategic plans, budget, event management etc. Provide translation as required. Creative Design: Liaised with Zenergy’s Creative Lead to develop innovative press materials: web content, advertising campaigns, communications material, etc. Proofreading: Proofread news releases, e-blasts, social media content, newsletters, fact sheets etc. in French and English. Research: Stayed up to date on trends in clients’ industries, competitor analysis; provide information on new client acquisitions. Media Relations: Liaise with media on social media when required. Additional responsibilities: Executing and coordinating client events – project manager for event from start to finish. Contribute in brand brainstorms, marketing strategies for product launches/events. Advertising – provide media buy packages for specific clients, including budget and analyze advertising traction.

(Part Time)I have been part of the transportation department for several years working part-time. I am responsible for maintaining carriers' payments up to date and handling any discrepancies concerning our contracts, in specific to the carrier invoices and their rates. I also help other departments when needed, especially to translate any French documents that are an importance.

Toronto, Canada Area

Corporate and Consumer Practice: Acted as a brand ambassador for elevator and embraced the firm’s core values.Primary French contact for all media relations, blogger relations, event coordination, and onsite contact for specific clients during specified programs.Frequently travelled to Montréal, QC for one-on-one meetings with media influencers and managed client events. Developed content and spearheaded elevator’s social media platforms: Twitter, Facebook, Website; provide monthly analysis of digital progress.Developed content and spearheaded Sabra Canada’s Twitter and Facebook page.Developed French campaign media materials, including key messages, media pitches, news releases, fact sheets, audio news releases, video news releases, social media content.Took the lead in the coordination and execution of French strategic media relations, including media list development and outreach, compilation of media coverage, organized and executed client events and development of wrap reports and case studies.Assisted in client program planning and new business development.Conducted daily liaison with clients, including development of account status updates, and participation in client meetings and conference calls.Provided French translation for client specific programs: digital components (Facebook and Twitter); Coverage Translation; French mediator during media interviews.

Toronto, Canada Area

Corporate and Consumer Practice: Spanish and French support: created and translated materials; simultaneous translator at eventsDeveloped public relation program assets for clients' brands and media materials for clients and events: press releases, brief books, company & spokespeople biographies, key messages, media lists, social media content, media pitches. Coordinate client spokesperson interviews for specific programs: pitch, secure and mediate interviews Executed client events; organized and planned the events; liaised with vendors and suppliersResearched and collaborated with coworkers for new business opportunities and pitchesCreated client analysis social media reports, program summary and analysis reports, monitored coverageDeveloped content for GCI Group's social media channels - Facebook and Twitter Analysis: Developed monthly analysis on trends and traffic pertaining to GCI's website

Worked on MLSE's Shape Up program that helps elementary teachers implement the 20 min daily physical activity in a fun and energetic way.Researched marketing prospects for Shape Up Analyzed incoming data associated with Shape Up Planned & Executed Shape Up activitiesWriting experience: Blog Posts/Updates for Raptors community page, Shape Up updates, e-blasts, analysis reports, strategic planning reports, etc.

Planned student colleges’ sports events throughout the school year, including help organize York's Intramural Annual Sport's Banquet. Amended minutes from weekly council meetings and monitor proposed changes to SIRC’s constitution

Planned an orientation for incoming first year students affiliated with McLaughlin College. Responsible for 100 leaders and 250 first year students participating during Frosh Week. Budgeted $35 000 for all orientation events occurring within eight days. Communicated with York newspapers and incoming first year students regarding the orientation. Dealt with exterior vendors to complete the 8-day orientation and make it a comfortable transition for the incoming first year students.

(Part-Time)Booked appointments for clients and communicated daily with clients requesting inbound appointments. Had to check up on delivery status and communicated changes with related dispatchers across all Spectrum warehouse locations in Canada. Updated invoices and reviewed invoices for any shortages or extra charges and updated OMS system of all client invoices.

Post Graduate Certificate, Corporate Communications

Honour'S Bachelor Of Arts, Communication Studies & French Studies

Activities and Societies: McLaughlin College Council Sport Intramural Recreation Committee Intramural Player - Basketball, Flag Football.