Désirée Gold Email & Phone Number

Aalen, Bw, De

“Software quality begins with the quality of the requirements.” ― Pearl ZhuAs responsible product manager, I strive to deliver outstanding customer experience and unique value based on customer demands. In close collaboration with my international product owners and development teams, we focus on building innovative software for our customers. During all of our activities, our customers are the central point of attention and the main drivers for our development.Main responsibilities:* Understand customer experience* Conduct Requirements Engineering* Develop product vision* Prioritize product development* Develop positioning strategies* Negotiate with stakeholders* Support Sales and Marketing* Build and follow product roadmap* Arrange and coordinate product testing / focus groups* Drive product launchMethods:* Design Thinking* Customer Journey Maps, Personas* Lean Business Canvas* Domain Driven Design* Scrum * Scaled Agile Framework (SAFe)

Stockholm, Sweden; London, Uk; Lisbon,Portugal

Responsible for product success by* understanding and defining product and market requirements* defining product-market-fit and closing the gap between tech and business* coordinating and taking care of ambassadors and focus groups * creating strategic long-term relationships with customers and partners (customer acquisition) * conducting various product tests* driving market launch* establishing marketing and sales strategies as well as product vision and roadmap* taking care for all customer-related activities within and beyond the company. * being in charge of processes and performance of customer-touch-point as well as CX throughout the entire organization and customer journeyMethods:* Design Thinking* Customer Journey Maps, Personas* Lean Business Canvas* Participation in startup acceleration programs as well as startup competitions in Sweden, Portugal, UK and China

- In charge for innovation projects for the North American market- Reponsibility for analyses and monitoring of sales, brand management and marketing activities as well as quality of customer relations. - Support in communication and organisation of events.

Germany, France, Switzerland

While my internships at Weleda AG is supported different departments in Germany, France and Switzerland like Marketing, Communication, Supply Chain Management, Sustainability Management and Project Management.During this internships I managed various projects by myself like designing collateral material, keeping contact to advertising agencies, preparing budget planing, creating a new controlling system and supporting daily work of the managers.

This education was focused on Marketing and Psychological Communication by learning how to deal with difficult customers and buil sustainable customer relationships (Conflict Management, Customer Relationship Management). At the company I supported different departments, mainly in Sales and Marketing, to gain working experience and combine my theoretical and practical knowledge.

Advanced Professional Certificate, Zukunftsmanagement (Future Management)

- Strategic Management - Innovation Management - Technology Management - Technology Foresight - Future Business Models

Master Of Science - Ms, Leadership And Management In International Contexts

- Strategic Leadership in International Contexts - Entrepreneurial Leadership - Leadership as Construction of Meaning - Management.

Bachelor Of Arts (B.A.), Business Administration And Management, General

Focus on business related topics such as Leadership, Management and Entrepreneurship, Marketing and Communication, Controlling.

Abitur