-Defined RCHL's content and creative strategy, overseeing all initiatives from planning to execution.-Built a community of 5.5K followers with a conversion rate of over 50%, generating annual revenue of $120K.-Led the strategic planning of more than 150 successful digital campaigns and product launches on Instagram.-Adapted to various algorithm changes, most recently shifting focus to video content on Instagram Reels resulting in 2K-4.5K views per Reel.-Formed partnerships with over 80 influencers and grew influencer marketing as a reliable sales channel.-Created over 2,000 posts using a variety of formats, including lifestyle photos, product photos, custom graphics, videos, memes, and text.-Established RCHL as a trusted and authentic voice on sensitive topics such as race, gender, and politics through intentional inclusivity in social content.

-Managed, trained, and on-boarded a team of 85 Showroom Editors.-Introduced team culture practices to improve employee relations, such as celebrating birthdays and work anniversaries.-Developed and implemented core retail operations procedures and training materials, including zone charts, rotating meal breaks, floor standards (displays/merchandising), and cleaning standards.

-Strategized in-store merchandising based on daily sales analysis and product flow analysis for all apparel.-Styled and displayed merchandise, including Broadway window displays.

Led a diverse team of over 60 Sales Associates at the high-traffic South Coast Plaza location.-Trained new employees on operations and customer service practices such as communications, conflict resolution, cash handling, register training, and loss/shrink prevention.-Optimized employee performance to meet daily sales goals of $12K-$60K.

-Created a comprehensive social media strategy that garnered over 1000 followers on Instagram.-Invented “Bible Clubs in a Box”, a curated collection of educational resources for high school students which empowered them to open branches of Reality Bible Clubs in their own schools.-Successfully launched new branches of Reality Bible Clubs in 25 schools across Southern California.

-Planned, designed, coordinated, and executed all on-campus events and social media for LMU’s Mane Entertainment division.-Managed an events budget of $40,000 and a team of up to 40 event and tech staff.-Increased event attendance from 20 people per event to 300 people per event.