Desiree Wiseman Email & Phone Number

San Antonio, TX, US

San Antonio, Texas Area

San Antonio, Texas Area

San Antonio, Texas Area

• Developed brand identities, marketing strategies, promotional campaigns, marketing plans, consumer targeting, consumer research, and project management services for retail clients
• Built client relationships, recommend campaigns and tactical approaches, and ensure proper execution of plans and campaigns

San Antonio, Texas Area

• Planed, executed, and managed marketing campaigns for SWBC’s Financial Institutions Group, Insurance Partners, and Investment Advisory Services
• Developed strategy and content for marketing collateral, advertising, social media, blogs, videos, emails, and web pages
• Promoted insurance, investment, AutoPilot collections and risk management software, and other financial services products to sales force, employees, credit union partners, and end customers
• Built client relationships, recommended campaigns and tactical approaches, and generate leads
• Managed design and production of all projects

San Antonio, Texas Area

• Supervised all marketing communications for USAA Bank on Deposits (checking/savings), Consumer Lending (auto/student loans), Home/Mortgage, Enterprise Security, and Credit Card (acquisition/retention/utilization)
• Built client relationships with lines of business and developed campaigns
• Implemented integrated marketing communications tactics for demand generation and lead acquisition, including cross-sell and up-sell tactics
• Developed, executed, and oversaw line of business branding initiatives, strategic insights, and market strategy for all campaigns
• Managed development and implementation of high-profile initiatives, including Military Values 2.0, Secure Checking, Mortgage, and Enterprise Security Group
• Created campaigns to address the goals, challenges, and needs of each product through strategic planning, development, and implementation of tactics

Greater Los Angeles Area

• Planned, coordinated and implemented strategic marketing and media plans in alignment with the overall brand strategy to support the credit union’s strategic objectives and sales efforts.
• Managed new product development and launches, marketing research, promotions development and execution, website development and maintenance, product social media strategy, market and product analysis.
• Provided marketing and project management services to assigned business areas.
• Supervised marketing department on all initiatives, including working with external retirement/investments partners on tailored credit union initiatives.

Huntington Beach, CA

• Implemented global marketing strategy and associated tactics for U.S.-based Gaggenau brand
• Tailored product assortment to meet domestic needs
• Developed and managed business/marketing plan, budgets, marketing programs, and marketing support collateral
• Managed all projects, led product launches, developed brand content for all mediums, developed new B2B seller/specifier website, and maintained brand website
• Developed promotional campaign that increased dealer/studio database and sales of Gaggenau appliances
• Developed new seller/specifier website designed to increase/strengthen B2B relationships and provide new tools for kitchen specification

Irvine, CA

• Led development of all marketing materials used in WaMu retail bank stores
• Developed and oversaw brand creative strategy and tactical plans in support of key initiatives for all retail lines of business (checking, IBD, Small Business, Credit Card, retirement/investments)
• Interpreted/enhanced marketing and product strategies to develop integrated collateral and sales tools that drove sales and reinforced the WaMu brand
• Collaborated with internal business partners (product, field, sales, legal, compliance) and external agencies to develop high-level creative in support of sales and brand goals
• Managed financial reporting for all marketing materials produced
• Supervised, trained, and mentored a team of 3 on day-to-day projects

Costa Mesa, CA

• Managed national Hispanic advertising for Kohl’s retail account. Developed marketing plans, marketing programs, brand strategies, seasonal event ads and budget projections.
• Coordinated cross-department efforts between research, media, creative, production, promotions, and strategic planning.
• Led new business development with prospective clients. Conducted market, competitive and ROI analysis of primary trade areas to improve company targeting and Hispanic client profile.

• Directed Hispanic advertising for JCPenney retail account, leading cross-functional efforts of media planning/buying, creative, production, promotion, special events, and public relations personnel.
• Created marketing plans, budget projections, creative briefs and project timelines for television, radio, and print campaign execution. Conducted market, competitive and ROI analysis for all marketing campaigns.