Ux Design Manager
Current
Oct 2023 - Present
Who is Desiree Mclaughlin? Overview
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Quick answer
Desiree Mclaughlin is listed as Content Design Manager at Ally, based in Charlotte, North Carolina, United States. AeroLeads shows a work email signal at ally.com and a matched LinkedIn profile for Desiree Mclaughlin.
Desiree Mclaughlin previously worked as UX Design Manager at Ally and UX Content Design Manager at Ally. Desiree Mclaughlin holds Bachelor Of Arts, Journalism from East Carolina University.
Company email context
Email format at Ally
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{first}.{last}@ally.com
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AeroLeads found 1 current-domain work email signal for Desiree Mclaughlin. Compare company email patterns before reaching out.
Profile bio
About Desiree Mclaughlin
Desiree Mclaughlin is a Content Design Manager at Ally. She possess expertise in advertising, creative direction, copywriting, editing, creative writing and 11 more skills. Colleagues describe her as "Desirée is exceptionally conscientious and extraordinarily dedicated. She works ahead of deadlines. She works late, on weekends, even on vacation. She is serious, passionate, and unafraid of any challenge. No matter how vague or complex the assignment, she does not give up. She takes charge, seeks and shares inspiration, and is universally adored by her coworkers. It’s hard to imagine a more model colleague."
Listed skills include Advertising, Creative Direction, Copywriting, Editing, and 12 others.
Current workplace
Desiree Mclaughlin's current company
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8 roles
Desiree Mclaughlin work experience
A career timeline built from the work history available for this profile.
Ux Content Design Manager
Jan 2021 - Oct 2023
Ux Senior Content Strategist
May 2018 - Jan 2021
Senior Copywriter
- Created clear, concise and compelling content for all in-store signage and experiences — impacting 16 million customers a week across 1,730 stores
- Developed store environment content guidelines to suit the medium while aligning with brand standards
- Managed content approval process as well as a team of three, including a Copywriter and two Graphic Specialists
- Participated in key corporate initiatives, including the opening of the first stores in Manhattan, Product Pickup and "Williamsburg" — the largest single category reset in Lowe's history
- Awarded Top Contributor grant and consistently received Leading Performer recognition
Jun 2014 - May 2018
Copywriter
- Generated engaging content for in-aisle, endcap and drop zone signage in support of 36,000 stocked items across all product categories
- Developed content strategies based on consumer research and business objectives
- Collaborated with designers and cross-functional teams, including merchandising, marketing, customer insights, store planning, legal and Lowes.com
- Proofed vendor submittals for adherence to standards — ensuring a seamless and consistent interpretation of the Lowe's brand voice throughout the store environment
Aug 2012 - Jun 2014
Senior Copywriter
- Clients: FedEx, International Paper, xpedx and Saalfeld
- Helped create successful national advertising campaigns for our Fortune 500 clients — winning two Gold ADDY awards
- Presented concepts to clients, and later incorporated their feedback into final deliverables
- Collaborated on website designs, marketing collateral and ad campaigns with designers and creative directors
- Conducted content analysis research to distill and develop key marketing messages
- Assisted our clients’ internal marketing efforts by creating educational sales aids
Mar 2010 - Oct 2011
Copywriter
- Freelance SEO Specialist (March 2010 - April 2015)
- Maintain keywords for subscriber-based online database
- Optimize photo, art and ready-to-use ad descriptions for target keywords
- Perform keyword research to ensure high download numbersCopywriter (March 2004 - March 2010)
- Developed and wrote compelling print and web spec ads for newspapers to sell to clients from a myriad of industries while working within tight deadlines
- Coordinated and managed freelance writers as well as assisted the art director in monthly planning
Mar 2004 - Mar 2010
Intern
Ariel Publicity
- Wrote artist bios, press releases and helped design press kits
- Made daily press calls to journalists to encourage them to help publicize our clients’ tour dates and/or album releases
Oct 2003 - Dec 2003
1 education record
Desiree Mclaughlin education
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East Carolina University
FAQ
Frequently asked questions about Desiree Mclaughlin
Quick answers generated from the profile data available on this page.
What company does Desiree Mclaughlin work for?
Desiree Mclaughlin works for Ally.
What is Desiree Mclaughlin's role at Ally?
Desiree Mclaughlin is listed as Content Design Manager at Ally.
What is Desiree Mclaughlin's email address?
AeroLeads has found 1 work email signal at @ally.com for Desiree Mclaughlin at Ally.
Where is Desiree Mclaughlin based?
Desiree Mclaughlin is based in Charlotte, North Carolina, United States while working with Ally.
What companies has Desiree Mclaughlin worked for?
Desiree Mclaughlin has worked for Ally, Lowe'S Companies, Inc., Counterpart Communication Design, Metro Creative Graphics, and Ariel Publicity.
How can I contact Desiree Mclaughlin?
You can use AeroLeads to view verified contact signals for Desiree Mclaughlin at Ally, including work email, phone, and LinkedIn data when available.
What schools did Desiree Mclaughlin attend?
Desiree Mclaughlin holds Bachelor Of Arts, Journalism from East Carolina University.
What skills is Desiree Mclaughlin known for?
Desiree Mclaughlin is listed with skills including Advertising, Creative Direction, Copywriting, Editing, Creative Writing, Strategic Thinking, Concept Development, and Marketing Communications.
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