Desiree Marchetti Russell Email & Phone Number

Setting the standard for digital and creator marketing through meaningful partnerships using social for good.Influencer and Affiliate Programs | Social Transformation | Global Digital Marketing Strategy BORBOLETA BEAUTY | 2020 – 2022 Influencer and Affiliate ProgramsBuilt, launched, managed, and scaled influencer and affiliate programs alongside DTC launch. Led development of short and long-term campaigns including strategy, execution, analysis, and reporting. Daily relationship-building correspondence with all influencers including initial contact, negotiations, contracts, onboarding, and compliant content approval process.• Developed and managed all program operations including workflow, contractual agreements, creator deliverable approval, and payout processes.• Led development and execution of data-driven campaigns and mass-scale giveaways across TikTok, IG, and digital paid media producing positive ROI, brand awareness, and engaged community growth. Doubled organic social metrics through implementation of influencer content across platforms.• Top-performing campaign sold out of limited-edition kit through social shopping and site conversions, surpassing projections.• Hiring, training, and transition of program to internal Influencer Program Manager and Logistics Assistant; creator platform and CRM integration.• Assisted in the launch of affiliate perks program for DTC and B2B.Additional Social Media Transformation and Digital Media Clients:Forever Living | Bark & Lather | Serendipity Smiles | SassyLass | MWMYoga

Atlanta, Georgia, Us

Leads and manages influencer marketing team of 10+ directors, strategists, and coordinators providing overarching guidance of strategic, data-driven influencer channel initiatives and creative campaign management.

Atlanta, Georgia, Us

Columbus, Ohio, Us

Leads the creative direction and strategic execution of company-wide social and digital marketing initiatives. Manages and executes all organic social, paid digital media, and influencer and affiliate marketing strategy across all channels for an audience of over 1 million. Acts as affiliate and B2B social media expert holding virtual and in-person live trainings.• Leading development of B2B affiliate and DTC influencer programs. • Increased organic social to leading traffic driver across digital and direct efforts. Continues to surpass historical social milestones across all metrics through content transformation, trend strategy and analysis. Consistent growth across Facebook (900K > 950K) and Instagram (100K > 112K). • Video views from <10K to 200K+ | Record shares, engagement, and reach. • Pivoted paid media strategy to increase ROAS across all paid media types including paid search, social media, and display ads through content strategy optimization and channel integration. Improved shopping experience through social selling optimization and launch on new link in bio features.• Developed digital launch strategy and execution of first sustainable product line, featuring 60% of the collection made from recycled plastic bottles. • Leads content creation through on-set direction and styling of all collections.• Development and execution of social experiences and trainings for in-person and virtual events. On-stage live trainings for 5000+ attendees.

Idaho Falls, Idaho, Us

Led the social marketing, creative direction, and production of companywide digital content. Adapted and implemented digital strategy for 50+ markets.• Creative direction and production of monthly photo and video shoots for content across product launches, social, email, and publications. Sourcing locations, talent, and photographers, as well as creation of mood boards, shot lists, and on set direction.• Successfully increased @kyaniinc’s account engagement by 350% leading to continuous growth by over 20K with measurable social media strategies including new, valuable content, use of platform features and adoption of trends and growth tactics.• Builds and executes measurable social media strategies for each social platform including the adaptation of new features, and growth tactics. Provides monthly hindsight measuring success based on top-performing posts and key performance metrics.

Scottsdale, Az, Us

Works cross-functionally to manage the inception, ideation, development, execution, and metrics of new sales initiatives and integrats and adapts to international markets to align strategies globally. • Product owner of a new sales tool from inception to execution. Facilitated project management of cross-functional teams, developed branding and messaging, sourced all components, and priced new tool for three global markets. Executed a successful launch campaign by selling out of pre-sale inventory and a company milestone as the first product to launch in all three international markets simultaneously. • Created customer-facing video series for executive updates and product knowledge. Developed and executed branding, scriptwriting, filming, and video post-production for all three global markets. Increased the average engagement to 10,000+ views by identifying and implementing customer’s key needs. • Launched and managed new quarterly sales events across the US, Canada, and Australia. Built strategy for event branding and promotion and created all social media and on-site event assets as well as sourced and designed giveaway items. Successfully held 15 events with over 1,500 attendees.

Scottsdale, Az, Us

Developed and managed all consumer-facing communications and social media strategy that engage, celebrate, and inform customers. Led a team of three executing the delivery of all outgoing content via email, social media, blog, and text messaging. • Led App development for company’s event app by creating and uploading content and executing communications plan which generated over 10,000 downloads, exceeding the projected goal.• Managed and monitored social media groups and analyzed and reported on the effectiveness of campaigns to maximize results.• Wrote and edited for two bi-annual publications gathering content at company events and through executive and customer interviews.

Scottsdale, Az, Us

Managed the SVP of Global Sales' and VP of Customer Service's schedule, travel arrangements, expenses, project timelines and company-wide initiatives. Acted as a liaison handling confidential information with outside agencies and c-level executives.• Built and manages multi-million-dollar departmental budget including monthly expense report and variance reporting, and contract management. Successfully cut yearly spending by 10% by vendor negotiation.• Created company-wide presentations at the c-suite level by assisting with design, content, and copy editing. Conducts competitor research and reporting.CONTENT DEVELOPMENT• Content creation, presentation and project management of monthly training calls by collaborating with customers to create compelling training content.• Assisted with the management of 16-city Opportunity Tours. Co-hosts weekly calls to touch base with Ambassador trainers hosts to review show flow and content, as well as gather feedback from each city’s event to enhance upcoming events.• Builds and maintains relationships with Plexus customers through assisting with Sales Focus Groups, on-site brainstorm sessions, and event trainers and hosts.

Seminyak, Bali, Id

Built and executed public relations and social media strategies for 9 luxury villa properties in Bali, Indonesia. Created compelling content for the company website, wrote and distributed press releases and media kits for each property.• Increased topline wedding venue sales by working with international publications to produce features and listings.

Developed interactive and stimulating English language curriculum for students of varying abilities focusing on grammar and conversation. Assisted in content creation and design of the Saint Nicholas English Program Website.• English teacher to over 200 Thai-speaking English students in grades 4 through 9. Evaluated progress with spoken and written unit, midterm, and final tests. Created and sourced all supportive course material for twenty individual classes.• Developed interactive and stimulating English language lesson plans for students of varying levels of ability focusing on improving student’s grammar, conversation, listening and speaking skills.• Prepared all supportive course material for twenty individual classes including reading and writing worksheets and activities.• Evaluated student’s progress with monthly listening and speaking tests, as well as written unit, midterm, and final tests.

New York, Ny, Us

Managed all press, public relations, communications, and social media projects and requests from publication editors, celebrity stylists, and VIPs. Event production of quarterly runway shows, collection presentations, and special events. Company-wide operational and daily administrative needs of Creative Director and CEO. • Event production and successful execution of six biannual runway shows, four collection presentations, and three retailer collaboration events; managing vendor sponsorships, RSVPs and logistics. • Assisted in growing the online presence within the company’s preliminary years by increasing viewership to over 500K with daily social and website management.• Created a new collection archive by organizing and storing thousands of collection pieces and implemented new tracking system.• Developed a new internship program and successfully on-boarded and managed over 20 interns. • Hosted VIP fittings and monitored press coverage.• Managed Creative Director and CEO’s schedules and provided ongoing upkeep and organization of office, studio, and showroom.

Northbrook, Il, Us

Managed Agency Owner’s calendar for two offices, travel arrangements, and scheduling client and partner meetings. Main point of contact screening all incoming calls and electronic communication, day-to-day payment operations, mail distribution, and intern management. • Developed presentations for executive-level meetings including confidential financial investments.• Compiled and reconcile expense reports for company-wide finances. Successfully implemented a digital filing and payment system for company expenses.

Paris, Paris, Fr

• Event production of the 2012 Metropolitan Opera Premiere of Manon. Responsibilities included generating invitations, compiling and updating VIP, social and press contacts and invite lists, as well as working the event; escorting VIPs off the red carpet to their seat and distributing tickets. • Producing weekly press reviews by clipping, scanning, editing and organizing editorial and VIP credits. • Additional Responsibilities include pulling, logging and trafficking editorial and VIP requests, assisting at VIP fittings and scheduling and tracking international shipments.

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• Personally responsible for scheduling and interviewing potential interns for spring 2012. Successfully hired and led in training 20 new interns. • Responsibilities also included research projects for upcoming stories, assisting on photo shoots and updating company contact lists, as well as picking up, checking in, organizing, and returning samples.

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• Responsible for the running and organization of model scouting exhibitions. Tasks included fast-paced, on location filing of hundreds of model profiles, scheduling interviews for prospective models and choosing fit models for the agency within a panel.

Bachelor Of Communications, Magna Cum Laude, Public Relations

Education record