• Managed the marketing strategy, planning and execution of the in-store experience for Toys & License properties across Target.• Managed relationships to drive mutually beneficial presentations with premier partners, entertainment studios and key national brands such as Disney, FAO Schwarz, and LEGO.• Lead the in-store marketing strategy for the Toys experience evolution project and created key partner brand amplifications with interactive experiences while simplifying the total Toys toolkit to drive consistency and ease. • Lead the in-store marketing strategy and execution across multiple categories for Disney’s Black Panther Wakanda Forever, a multi-channel Enterprise priority. • Lead a cross-functional team and gained alignment and support across Disney, LEGO, and Hasbro to create Target Toys’ first augmented reality experience and Target’s first in-store hologram for Black Panther Wakanda Forever. • Negotiated the use of exclusive assets for the amplification of Disney’s The Little Mermaid live action remake that differentiated Target during a key cultural movement.• Trained other team members on the Licensing support process, coaching one through a Tier 1 amplification project for Teenage Mutant Ninja Turtles. • Developed a cross-functional process between Disney and Target deliver digital content regularly to the digital screens in the Disney stores in Target. • Managed annual planning and budget for the Toys, License and Sporting Goods categories.

• Managed the marketing strategy, planning and execution of the in-store experience for Apparel and Accessories categories including Women’s Ready to Wear, Young Contemporary, Intimates, Sleep, Swim, and Women’s, Men’s and Kids Performance. • Developed cross-functional relationships with Merchandising, Design, Visual and Styling to deliver visual storytelling moments within the store environment with clear strategic intent. • Wrote creative briefs for agency partners and provided insights-driven feedback to creative concepts. • Developed navigation systems for Women’s Performance, Intimates and total denim that are rooted in guest insights to create easy shopping experiences for the guest. • Created an inclusive guest experience and sense of belonging through meaningful messaging and photography. • Drove consistency in value signage across apparel that supported an improved affordability and value perception for Target overall. • Launched the in-store marketing set for the Target owned-brand, All in Motion.

• As the head of Marketing, successfully implemented a scalable marketing and branding strategy to support the traffic growth and sales goals for 99 Cents Only Stores. • Collaboratively drove a customer-centered approach across all departments, garnering trust and buy-in from multiple senior leadership teams for various company initiatives.• Directly manage all creative and media agencies. • Created a framework for Marketing principles to guide strategic decisions on tactics to support key performance indicators. • Responsible for customer research initiatives, segmentation projects, customer experience and satisfaction programs to accurately advocate for and represent the voice of the customer to the organization. • Responsible for overall team performance in marketing operations, public relations, social media, in-store marketing, influencer marketing, email marketing and brand partnerships. • Created an influencer program pilot, 99 Obsessed, which used real customers and fanatic Facebook groups that earned 1 million impressions during the campaign. • Invented a brand holiday, (9/9 Day), and promoted its inaugural year by setting a Guinness World Record that garnered over $5M in earned media value and drove an attributable spike in sales and store traffic as a result. • Implemented a mystery shopper and customer satisfaction program which resulted in actionable insights for the store teams leading to an overall improvement in customer satisfaction and the company’s net promoter score. • Created a social media strategy and content calendar that included developing a unique brand personality and curating user generated content that organically grew 99’s social audience by 500%. • Developed email marketing and SMS messaging program to engage customers through various journeys to build customer relationships and drive traffic to stores.

• Managed Prosum Technology Services' Microsoft marketing partnership, including strategy development, budget allocation, planning and execution of co-sponsored Microsoft campaigns.Responsible for the execution of internal and external marketing strategies and campaigns.• Played an instrumental role in the complete rebranding of Prosum including brandmark, tone, and manner development.• Developed and executed an internal marketing strategy for the introduction and adoption of the new brand.• Enforced brand guidelines by designing, copywriting, and reformatting all company materials.• Developed a social media strategy through competitive research and analysis and owner all of Prosums social media personas. • Developed a content calendar, collected and created content for the website case studies, insights and community blog posts for Prosum.com. - Copywriter for all marketing communication and press releases. • Worked closely with the architects and interior designers to represent the brand on the New Building Project, now Prosum headquarters. • Event planner and coordinator for all sales and marketing events. Duties included venue research and selection, invitation creation, RSVP management, onsite coordination, and post-event follow up. - Redesigned the look and feel of the company SharePoint environment and successfully transitioned the internal company newsletter to real time updates on the SharePoint home page.

As the head coach for the Freshman girls team, I taught the girls the fundamentals of basketball, but most importantly, they learned the value of being a part of a team.