Désirée Zucchi Email & Phone Number

Verona, It

Thanks to my experience in the Corporate and Cultural Communication and Marketing, for over than 15 years, I started now a Freelance Communication Consulting career. My current job includes a diverse range of responsibilities, in the field of online and offline operations: event organizing, press officer, editing and web content managing.

In this role, I work with managers and entrepreneurs, athletes, scientists and researchers, helping them find the best and most successful way to give a speech. I am the speaker’s storytelling coach for the TEDxVerona event, since 2013. Companies (such as FAAC, Calzedonia, Prometeia and AIDP, the Italian National HR Manager Association), that pay considerable attention to the professional advancement of individuals, for the learning of specific skills, invited me to give a lecture and training as a freelance Speechwriter and Storytelling Coach for CEOs and managers, when they had to prepare specifics presentations for conferences and conventions. I'm Faculty Member at CUOA Business School

Verona, Italia

• Co-organizer• Production Manager • Speaker Responsible and Selector• Speaker Coach

Roncade

H-FARM Education is a unique project at a national and international level, aimed at creating a complete K-12 program, from kindergarten to high school, plus the postgraduate courses, that will allow the young people of today and tomorrow to consciously address and understand the huge changes that digital technology is producing globally. In this context, my duties are related to the Public Information activities, especially in organizing and promoting cultural events. In more detail, I follow the full process of planning and execution of cultural events, such as meetings and conferences with Ministers, politicians, entrepreneurs, startup, artits.

Milano, Italia

In Trony, an italian Mass Retail Channel leader in electronics (60 shops throughout Italy), I was responsible for the marketing and communication operations, working in the Italian headquarter, based in Milan. I managed activities related to Business to Business and Business to Consumer implementation, where I coordinated large partnerships (as the Italian references for Apple, Sky, Microsoft, Bosch, Samsung), and a large number of agencies. In particular, I was focal point for ATL and BTL operations, including activity of graphics, media agencies, wholesalers, and PR. I regularly prepared various written outputs, sections of reports and studies. Main areas of expertise: Corporate Communications- External Relations with media and stakeholders - Content Management - Implemented the Marketing Plan and the Company Strategy- Trade Marketing - Direct Marketing - Sales.

Verona Area, Italy

In over a decade of professional experience, I have organized over 1800 cultural and corporate events, acquiring excellent managing skills and a solid communication experience. Thanks to my ability to choose topics, guests, and my attitude to relations building and outreach strategies, I managed to make the Forum Fnac (event format) one of the most important place for cultural events in Verona. I obtained to set up a relevant network of partners for my company. I also actively made presentations at various public events, as interviewer and as Corporate Spokesperson. Coordinating of the re-branding campaigns (Fnac / Trony), under the supervision of the Managing Director (Sept. 2013 – April 2014). Main areas of expertise:• Cultural Events Planning & Execution• Content Curation• Editing• External Relations • Press Officer• Internal communication • Direct Marketing• Loyalty• Customer Relationship

Freelance Journalist for the Verona main newspaper "L'Arena", in the field of Cultural Events, Concerts and Photography.

Verona, Milan, Paris

Photographer for the Brenzoni's Studio for Cultural Events (L'Arena newspaper) and others. Post-production. Analogical and digital cameras.Photographer for the Lazzari Studio during the Fashion weeks in Paris and Milan. Digital cameras. Post- production Pc and Mac.

University Degree, Modern Literature & Journalism, 110/110

Thesis: “Watching the War: information, art and sensationalism in Photojournalism".

Erasmus Student

Business Area

"Grow": Leadership Development. "Communication & Management" "Financial & Economics Elements: 1 & 2" "People Management" "Development.

Seminar, Press Office & Media Relations

Graduation