Desiré Ohlinger Email & Phone Number

Lithia, FL, US

Tampa, Florida, United States

Tampa/St. Petersburg, Florida Area

• Manage annual content calendar reflecting content for digital, social and in-store channels and distribute content across channels following established cadence
• Analyze content performance, determine actionable enhancements and implement based on insights
• Collaborate in cross-functional settings with internal and external stakeholders to set project expectations and goals, maximize skillsets and achieve established goals
• Direct creation and execution of content that aligns with brand and marketing strategies, increases brand awareness and relevancy with audience, and consistently reflects brand promise across platforms
• Oversee engagement and manage interactions with members and potential members on social media platforms ensuring our commitment to providing excellent service is met
• Write content tailored to communication channel and audience, proofread all digital and print content, and manage stakeholder and compliance review and approval of social content

Lakeland, Florida Area

• Essential in the development, management, and execution of annual communications strategy and $900,000 marketing spend supporting strategy. Drove customer acquisition and retention through creation of compelling.
• Recipient of four Gold and three Silver ADDY Awards
• Developed, executed, and oversaw marketing strategy that returned year-over-year increases in tracked KPIs such as an 8% increase in calls attributed to website visits
• Initiated content strategy to drive traffic, engagement, and leads, which resulted in a 300% year-over-year increase in leads generated
• Managed relationship with content and website management vendors; led content development and project management initiatives and negotiated contracts
• Authored 50+ pieces of content annually designed to position company as an expert in the industry and optimize search efforts; proofread and edited 200+ pieces of content annually

St. Petersburg, Florida

• Instrumental in the planning and seamless execution of 10+ move-related programs and campaigns; supports processes through execution of marketing plans, formulate innovative strategies to increase mover retention and.
• Ensured seamless execution of 4,800,000 direct mail pieces and campaigns across major markets, including Florida; Detroit and Livonia, Michigan; Bakersfield, California; Birmingham, Alabama; and Indianapolis, Indiana..
• Reduced the margin of error from 10+% to under 5% by reformatting the query supporting the Bright Moves program, resulting in an increase in all bill amounts on a monthly basis and increased revenue
• Influenced the allocation of resources and management of the $3,600,000 budget; maintained monthly tracking documents, managed expense breakout for 6 markets, and prepared purchase order requests
• Achieved a cost savings of $36,000 annually by reviewing series of lists from external vendors; identified opportunities to group lists together which eliminated the need to purchase additional lists
• Realized a $10,000 annual cost savings by researching and discovering an overlap in a purchased list; internally generated lists to eliminate the tactic and maximized overall efficiency throughout the unit

Lakeland, Florida

• Developed and managed 12 annual corporate communications campaign channel plans for print, web, and social media; executed campaign adjustments to ensure up-to-date strategy and accurate forecast project initiation.
• Recipient of the Advertising Great Work award on 9 separate occasions for exceptional contributions
• Composed creative briefs to communicate strategy, channel selection, objectives, and logistics, designed to engage creative and production resources; formulated new strategies and project plans
• Analyzed project creative to ensure alignment with marketing strategy, brand identity, objectives, and budget parameters; partnered with project management to facilitate timely creative approvals
• Managed payment for campaign expenses up to $500,000 from estimation and invoice processing to annual budget reconciliation; effectively allocated resources and seamlessly executed project plans
• Served as an instrumental member of the Implementation team and Communications Planning Bilingual Communications Strategy team; functioned as a pilot and sustaining user, consultant for the Marketing Customer.

Lakeland, Florida

• Served as a dedicated resource for the purchasing and production sub-team within the marketing group. Coordinated print production project specifications, timelines, price quotations, purchase orders, and fulfillment.
• Approved and reconciled project invoices with budgets up to $300,000
• Prepared and presented weekly ad circular run quantities and materials to printers and distributors