Frédéric Desmaison 房睿 Email & Phone Number

Switzerland

Providing technology strategy consulting services and fractional management roles in the digital field, on client and employee centric user journeys, with a focus on small & medium businesses.Main specialities:- Digital technology strategy - Emerging trends & evangelism (e.g. generative AI, blockchain, composable architectures)- Interim technology management (CTO, CDO and PMO roles)- User journey design- Digital technology architecture modernization- Program and product development teams mentoringActed as interim Chief Technology Officer for a young start-up in the online fashion luxury sector, providing technology architecture recommendations and performing the preselection of software vendors and technology agencies.

Bellevue, Geneva, Ch

At the helm of Richemont's digital technology domain, reporting to the Chief Information Officer, my leadership over the past five years has been centred on innovating and managing our global client technology platforms, powering over ten prestigious luxury Maisons. My focus on future-proofing the Group’s digital presence has elevated our customer experience and online turnover, particularly through the development of a team and ecosystem for the Chinese market.Working alongside a global team, I have achieved significant milestones, such as strengthening digital retail, e-commerce and wholesale applications that ensure seamless digital interactions for every client and bolster client engagement.Key achievements:- Managed the Group's technology domain for omnichannel customer journeys. - Led 7 product areas, gathering up to 500 internal and external staff. - Performed the agile transformation of the domain at scale. - Oversaw the Group's e-Commerce platform in all markets, supporting 10+ luxury Maisons (e.g., Cartier, Van Clef & Arpels, Montblanc, IWC, Vacheron Constantin, Chloé, ...), increasing (10x) the online turnover. - Grew (10x) and led the China digital team and ecosystem, delivering localised New Retail experiences on WeChat and Alibaba. - Integrated with Yoox Net-A-Porter, a leading online luxury player.- Oversaw the development and operation of retail digital apps. - Managed wholesale digital apps.- Enhanced omnichannel capabilities (product and order management).- Led client engagement initiatives (CRM, marketing automation, clienteling, Client Relationship Center apps). - Migrated the entire digital landscape to the Cloud on AWS.- Implemented MACH alliance principles.- Implemented blockchain technology for Digital Certificates.- Contributed to the ERP program rollout for the omnichannel areas. - Operated digital platforms worldwide on a 365/24/7 basis, with demanding SLAs. - Enhanced the security posture with the Cyber Security team.

Bellevue, Geneva, Ch

In charge of several teams of digital experts developing full-stack solutions for Richemont's and our Maisons' digital touch points (Experience Management framework based on Adobe Experience Cloud suite, Java-based eCommerce middleware, B2B portals, China-specific chat-based online services, Digital Workplace, Collaboration suite and various custom B2E applications).Implemented agile in several teams along with DevOps. Organized a Geneva DevOps meetup.Global scope (all Regions, multiple Maisons). Reporting to the Chief Transformation Officer.

Bellevue, Geneva, Ch

Main point of contact for Cartier, our main Maison, for the roll-out of their new global Content+Commerce digital platform based on Adobe Experience Manager, supporting 20+ mobile and desktop websites, with eCommerce capabilities in multiple markets. Supporting the activation of their eCommerce services in China, working with the Maison team in Paris and their off-shore agency in India. Special assignment on top of my official position with numerous technical and organizational challenges, in addition to exposure to Top Management.

Bellevue, Geneva, Ch

Responsible for the Digital Workplace global initiative, from defining the vision for a new modern workplace for all Maisons/Regions to the rollout and adoption of the platform at scale. In charge of the teams dedicated to intranet and collaboration tools for Richemont and its Maisons. Working with main business functions such as HR, Internal Communication, Marketing, Retail, Legal, all Regions and main product lines. Delivering template solutions with rapid roll-out and low support footprint as well as highly customized solutions for complex requirements (e.g. media planning, legal case management).Evangelizing UX (User eXperience) with the setup of an internal UX practice.

Bellevue, Geneva, Ch

Reporting to the Group IT Director, e-Commerce Services, responsible for managing a portfolio of 40 intranet projects for the Group and the brands.

Lausanne, Ch

- In charge of developping BCV's real estate Internet Website, from the business case to the promotion - Responsible for operating the service with a team in the call center

Lausanne, Ch

Chief Digital Officer equivalent position, in charge of managing BCV's Internet channel:- define Internet strategy and roadmap- develop e-banking channel- plan Web development with technical team- define and manage e-marketing campaigns with marketing departments- support e-business project managers- spread e-marketing knowledge- spread user experience best practicesResponsible for immobiliervaudois.ch, BCV's real estate marketplace

Les Acacias / Genève, Ch

Project types:- Content Management platforms managing brand Websites for local and international companies- Secured e-Commerce sites integrated to the company’s ERP (SAP)- Business specific applications (photo databases, collaborative extranets)Management of each project’s development phase:- Bidding and budgeting- Functional and technical specifications- Creative brief- Development follow-up and piloting- Testing and production start- Users’ training- E-Marketing strategy, search engines marketing- Application support and maintenanceManagement of multidisciplinary teams of 2 to 8 people during between 2 months and 3 years.In charge of commercial relations with existing customers (request for proposals redaction, additional budgets negotiation).Fields of activity : industry, bank, healthcare, administration, education

Working for one for the first digital agencies in Switzerland, in a start-up mode.Clients' Internet strategies definition:- Workshops with top marketing & IT managers- Several white papers (e-administration, e-learning, WAP)- Internet solutions benchmarks (OpenSource CMS, traffic analysers)- Usability tests for an online trading company- Fields of activity : retail and private banking, healthcare, press, administration and educationDelivery of numerous Web development projects, including international Websites, B2B eCommerce portals, digital marketing campaigns. Worked for 2 SMI-listed Swiss companies, private banks and prestigious business schools.Participation to Netvertis’ project methodology merging waterfall with agile principles.In charge of resources planning (2003).

Kista, Stockholm, Se

Business plan definition for developping network management software activity in France.

Master, Marketing & Management

Executive Courses, Digital Transformation, Strategy, Customer Centricity, Luxury, Future Proofing

Engineer, It And Telecommunications - Enserg / Ensimag