Kristof Desmedt Email & Phone Number

Lasne, Walloon Region, Belgium

Management of both internal and external contact centers, in all key markets. My role covers system/software implementations, setting up of reporting and goals, training the teams and -in general- supporting the growth of ECOM and the boutique network. Also active on (omnichannel) loyalty and website optimizations.Key realizations: internalization of our.

Brussels Area, Belgium

Personal data expert Black Tiger (formerly Bisnode) uses smart data to generate insights for its clients all over Europe and enables them to make better business decisions. As Business Expert (KAM), I managed several international accounts within the retail and CPG sectors. My role also covered new business development, by prospecting the market for our.

Dubai, United Arab Emirates

Reported to the Regional VP whilst having 2 direct reports (based in Dubai and Mumbai), I was responsible for clienteling, analytics and brand experiences in the region (27 direct-operated stores in 7 countries).

Dubai, United Arab Emirates

• Reported to the Commercial Director and managed 1 direct (CRM Executive UAE) and 6 indirect reports (CRM Executive KW and Call Center ME team), I was responsible for the CRM and Call Center in the region (4 internal.
• Took on the challenge to set up an (external) call center, dedicated solely to Van Cleef & Arpels Middle East. Went live after 4 months and broke even 3 months after that.
• Created a set of procedures and scripts while I recruited a team of 3 brand ambassadors, 1 lead brand ambassador and 1 account manager. Maintained a service level of above 90% and kept the idle time down with outbound.
• I also enriched my existing CRM responsibilities by becoming an omnichannel expert: improved the shopping experience via client studies, launched a new satisfaction survey, revamped the store tools and consumables.

Dubai, United Arab Emirates

• Reported to the Commercial Director and recruited/managed 1 direct report (CRM Intern UAE), I was responsible for the CRM and After Sales in the region (3 internal and 8 partner stores, spread over 5 countries).
• Created the local CRM strategy from scratch, trained the store teams, increased our email database 30-fold in less than 5 years and became the best performing zone in data collection worldwide.
• Maintained our status as the zone with the highest repurchase rate via both large-scale and niche CRM programs, using predictive analysis and the profiling of high potentials.
• Enhanced the ROI of the department by tracking the revenue of all actions and negotiating fair prices from existing and new suppliers.
• Analyzed the after-sales business, trained the boutique teams, set-up a system of pre-approvals and sourced/authorized external repair-workshops in the region. All of this lead to repair lead-times being slashed in.

Brussels Area, Belgium

Started as CRM Coordinator Benelux in Jan 2010 and got promoted to Clienteling Manager Benelux-Nordics in Jan 2012. Reported to the Marketing Director and managed a team of 10 in-store CRM Experts.- In charge of the CRM strategy and budget for the region (10 boutiques in 7 countries)- Trained the whole retail population on the client experience and journey.

Brussels Area, Belgium

- Responsible for the space management strategy of key accounts such as Carrefour, Total and Lukoil- Analyzed sales data and key market trends, to optimize assortments and planograms- Single point of contact for BeLux in the BAT international CatMan network- Evaluated the ROI of BAT’s newest in-store implementations

Brussels Area, Belgium

- Covered a sector of more than 300 strategic outlets as a Sales Representative- Tracked a major VFM brand migration and provided monthly market figures and insights- Launched a key Lucky Strike SKU on the Luxembourgian market- Analyzed the distribution and pricing strategies of the local brands

Antwerp Area, Belgium

Internship at the marketing division of P-magazine: organization of events and competitions, recruitment of new partners and advertisers, etc.

Master Of Science In Communication Studies (Communicatiewetenschappen), Corporate Communication And Marketing, Graduated With Distinction

Activities and Societies: Perskring Graduate thesis: “Desperately seeking the audience? Researching the perception of the new Flemish.

Postgraduate In Marketing

Formerly known as Vlekho Business School