Dmitry Smekhov Email & Phone Number

Barcelona, Ct, Es

St Petersburg, St Petersburg City, Russia

Managed digital marketing campaigns focused on driving lead growth and reducing acquisition costs through paid ads (Google Ads) and website optimization (SEO). Managed the full lifecycle of marketing campaigns from strategy to execution.Key Challenges:- Inefficient ad campaign structure leading to high customer acquisition costs.- Difficulty tracking SEO-driven leads and optimizing website conversion rates.Key Actions:- Google Ads: Reorganized ad campaigns, halted unprofitable ones, and scaled effective campaigns. - Introduced A/B testing to optimize ad copy, banners, and audience targeting.- Retargeting: Launched a successful retargeting strategy, tailored to SEO-driven traffic, improving conversions at a lower cost.- Website Optimization: Improved UX, reorganized widgets, and updated design elements. Built new landing pages and added a roadmap to enhance user engagement.- CRM & Tools: Used Bitrix for lead tracking, JivoSite for live chat, and Verbox for quizzes. Implemented a Telegram chatbot for 24/7 client support.Accomplishments:- Optimized digital marketing campaigns (Google Ads), significantly reducing client acquisitioncost by 8x, saving the company €2000 monthly- Built new landing pages, and added a roadmap to enhance user engagement, which resultedin doubling lead generation- Achieved a 5% website conversion rate improvement through UX optimization

Kazan, Tatarstan, Russia

Managed the company’s first digital marketing strategy with a tight budget of €400/month. Focused on maximizing lead generation across multiple channels, including Google Ads, Meta Ads, VK, Yandex, and Avito.Key Actions:- Co-created the digital marketing strategy, pitched it to the CEO, and received initial budgets for A/B testing.- Used advanced targeting (e.g., TargetHunter on VK) to optimize campaigns, achieving a 6% lead conversion rate.- Launched an online quiz campaign to engage small business owners, showcasing the benefits of working with us.- Managed our Avito presence, enhancing product pages and driving traffic through paid promotions.- Unified branding across all platforms (social media, ad banners, marketplaces) by creating consistent visual elements with designers.Accomplishments:- Scaled ad campaigns while staying within tight budget constraints.- Boosted lead generation with non-traditional marketing techniques (retargeting, quizzes, Avito optimization).- Strengthened brand image through cohesive visual identity and cross-channel consistency.- Worked closely with the CEO, marketing team, and external specialists to ensure omnichannel presence.

Moscow, Moscow City, Russia

Assisted in organizing and promoting events, webinars, and product launches for medtech products. Supported the marketing team in driving awareness and engagement through digital campaigns.Key Actions:- Coordinated promotional activities for new product launches, including master classes and conferences.- Helped create marketing content and materials to support digital campaigns.- Collaborated with the sales team to ensure alignment between marketing efforts and business goals.Results:- Successfully contributed to multiple high-impact events that boosted product visibility and customer engagement.- Gained hands-on experience in medtech product marketing and cross-functional collaboration.

Moscow, Russia

Supported marketing efforts for the bottled water brand, focusing on online sales and market research.Key Actions:- Launched and managed the company’s online sales platform, driving growth in bottled water delivery.- Implemented a CRM system (Bitrix 24) to streamline sales and marketing operations.- Conducted ongoing competitor analysis to inform marketing strategies.Results:- Successfully introduced new sales channels, boosting product availability and customer reach.- Enhanced operational efficiency by integrating CRM tools, improving sales tracking and communication.

Bachelor Of Business Administration - Bba, 3.5

Bachelor'S Degree, Marketing And Market Analysis