- Promoted to Managing Director during the COVID-19 pandemic, entrusted with steering the company through disruption and uncertainty.- Managed end-to-end supply chain during the Ukraine war, handling constant disruptions, rising costs of raw materials, shipment and port disruptions, sudden shortages of raw materials, changes in farmers' plantations due to changes in demand, and managed customers' expectations.- Negotiated with overseas suppliers from China, Malaysia, Thailand, Vietnam, and Indonesia amidst challenges to secure favorable terms and pricing crucial for competitive advantage. - Extensive experience in food manufacturing, distribution, and cold chain logistics.- Experienced in utilizing Design Thinking to identify market needs and opportunities, particularly in the food industry. This involves sourcing food products and suppliers, primarily from overseas markets, and conducting thorough product testing to ensure quality and suitability.- Excelled in branding strategies to create compelling product identities and pricing strategies aligning with market dynamics. - Established relationships in the F&B industry to streamline operations and improve client satisfaction. Additionally, led strategic initiatives to diversify revenue streams and develop new business channels, including expansion into ecommerce and food markets.- Executed comprehensive go-to-market plans driving product adoption and success in both B2B and B2C environments, ensuring a holistic approach to achieving business objectives.- Implemented cost-cutting measures and rigorous budgeting to optimize financial performance during challenging economic conditions.- Implemented strategies to chase payment and effectively manage debt collection, minimizing financial risks and improving cash flow management.- Proactively addressed quality issues with overseas suppliers, negotiating exchanges and compensation to maintain production integrity, enhancing supply chain quality control.

- Led primary sales and operational functions, driving revenue growth and market expansion within the F&B industry in Singapore.- Successfully negotiated with prestigious Michelin-rated restaurant chains to secure new business partnerships, expanding the company's client portfolio and market reach.- Implemented and oversaw the adoption of Halal systems, ensuring compliance with regulatory standards and enhancing market inclusivity.- Managed relationships with key stakeholders and suppliers, resolving issues related to product quality, delivery schedules, and pricing negotiations.- Collaborated with internal teams to optimize operational processes, improve productivity, and enhance customer satisfaction.

Huttons is a real estate enterprise specializing predominantly in the marketing of new launches and projects, contributing significantly to numerous instances of full project sell-outs in Singapore.• Management of real estate projects for marketing purposes• Expertise lies in leveraging Email marketing strategies to propel sales• Proficiency in Social Media marketing across platforms like Facebook, Google Maps, and Linkedin• Utilization of Google Maps to engage with potential clients on mobile platforms• Engaged in business development and adept at generating leads• Facilitation of residential property resale and rental services• Proficient in leasing commercial and industrial properties• Execution of impactful hype campaigns and roadshows to enhance project awareness, fortify brand presence, and gather prospective leads.

I joined HSR as a real estate advisor when I returned to Singapore. HSR was, at that time, one of the largest real estate companies in Singapore.• Selling of Housing Development Board (HDB) resale flats• HDB flats rental• Negotiate between buyers and sellers• Roadshow marketing to collect leads• Direct mail marketing to promote my services• Door-to-door sales to meet buyers

MDS is a public listed and No. 1 ATM service company in Taiwan. My responsibility was to expand the international business arm in Pakistan and Sri Lanka – to established local partnership, and administer sales and customer support teams in each market.

Edinburgh is a well-known kindergarten and after-school care centre in Lu-zhou City, Taipei. I was in-charged of the school’s English program, and my goal was to make English fun. And I introduced English into the mainstream curriculum and transformed the school into a recognized English language-learning centre.I taught English to children aged between 3-12 years old during the day, and adults at night.

Harmony Foods (HF) is a family business. HF manufactures and supply fruit juice concentrates to restaurants, fruit stalls, supermarkets and hyper-marts in Singapore. They were, at that time, expanding to NTUC supermarkets and Carrefour hyper-marts. My primary responsibility was to manage the company’s retail stores and outlets, and the recruitment and training of customer service staffs.

Happyland is a kindergarten and after-school care centre in Tian-mu, Taipei.I taught English to children between 4-12 years of age during the day, and high school students in the evening.

My first official job. I managed over 250 production UNIX servers and testers, and provided technical guidance and training for engineers and system administrators.