At Cornerstone, I identify opportunities to maximize engagement and retention among customers by leveraging a multi-touch approach. Through assessment of the current environment, programs, tactics, and performance, I help establish a strategy to drive key lifecycle marketing and development results across messaging channels in support of business goals.• Built and launched the MarTech stack that supports the content organization, data generation for tracking KPIs, and overall success of the department.Responsibilities:• Utilize data, customer insights, and campaign performance to create and optimize lifecycle-driven campaigns and conduct data-driven analytics to make recommendations on changes to tactics or strategy.• Develop, optimize, analyze, and report on content marketing campaigns integrated with multiple channels (SEO, Email, Social Media, Paid Search, and Paid Social).• Develop segmentation and targeting strategies for lifecycle marketing campaigns and develop optimal audiences using segmentation tools.• Built Various websites and landing pages using front-end stack and HUBL code.

Built and developed websites, apps, running and pulling analytics, running and managing different ads, SEO training, and development for different companies and marketing agencies

• Working with multiple marketing functions such as brand and content. Moreover, I can connect the dots between programs to create full-funnel marketing campaigns• Developing Trucker Path’s retention and loyalty strategy, including building-out communication touchpoints across multiple channels (email, push, SMS, etc.)• Lead implementation efforts of ESP/Marketing Automation platform, including learning the platform, working with the Product team on data setup and integration, and building campaigns• Own demand-generation efforts that support our sales team and drive MQLs• Define measurements of success (KPIs) for campaigns, develop a testing framework, and analyze data to understand the impact of new channels• Create reporting dashboards and share relevant insights regularly with internal teams

• Developed and created the campaign's in Infusionsoft that generated 10K a month• Configured and created pages in Clickfunnels that generated 15K a month adding custom HTML and images• Updated company website by adding pages and custom coding pages in HTML, CSS, and Javascript using WordPress templates• Tailored and configured webinars within Clickfunnels: Building and custom coding features for a better UI within the funnel process

• Facilitated integrations with various CRM software• Increased sales volume by 15%• Organized skills to ensure that customers and shareholders received the best service