Digital Account Manager
CurrentUse of social media marketing tools to create and maintain the company’s brand. Daily interaction with customers via the company’s social media accounts. Furthermore, the main aspect of my role is analyzing the company’s digital marketing plan and social media strategy along with identifying strategic weaknesses and making recommendations for improvements. I am up to date on social media trends and inform management of changes that are relevant to the company’s marketing activities. Last but not least part of my work is setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes, and measuring a campaign’s performance against the KPIs.