Dessa Lambert Email & Phone Number

Texas, United States

Fort Worth, TX

Fort Worth, TX

- Leverage agency capabilities and expertise (strategy, data/insights & performance delivery) to bring innovative and creative solutions to clients- Deepen client relationships to ensure growth and successful workflow- Immerse self and team in clients' business: understanding challenges, vertical, objectives, economic environment; also knowing the business.

Fort Worth, TX

- Manage the client services team to ensure consistent strong relationship building and outstanding client service delivery- Ensure appropriate resources are assigned to each piece of business in order to deliver across service level agreements- Lead and drive key client meetings and participate in other meetings as required including new business pitches.

New York, NY

- Drive account growth, developing and implementing strategic solutions across various digital channels including paid search, display, SEO, social and content to answer business objectives and opportunities- Build strong client relationships as trusted advisor and partner with senior client contacts and industry stakeholders- Collaborate with both.

New York, NY

- Serve as lead point of contact for client teams- Manage the operational success of cross-channel accounts to ensure that deliverables are met on time and on budget- Oversee account team, providing daily paid search and display management as well as performance feedback and career development opportunities- Work with strategy, data and insights and.

New York, NY

- Act as account management point of contact while overseeing incorporation of paid search and display media best practices such as campaign structure, targeting strategy and tracking- Collaborate with account teams to translate client objectives into scalable multi-channel testing plans to achieve aggressive direct response goals- Responsible for core.

New York, NY

- Report, monitor and optimize campaigns including paid search, local search and video across all devices for multiple accounts with separate budgets and goals- Create presentations and performance summaries for planning, strategy, budget forecasting, etc. for e-commerce and brand awareness campaigns- Main point of contact for clients, vendors and partner.

Fort Worth, TX & New York, NY

- Daily, weekly and monthly reporting for multi-channel campaigns including optimizations summary and budget pacing- Upload new campaigns, ads and feeds with proper tagging for accurate tracking and reporting- Execute multiple paid search campaign restructures for improved efficiency and campaign management for retail and travel accounts

Master Of Science (Ms), Integrated Marketing W/ Concentration In Marketing Analytics

Bachelor Of Science (B.S.), Advertising/Public Relations

Activities and Societies: TCU Ad Association, TCU PRSSA, Kappa Tau Alpha, Alpha Lamba Delta