Dessa Lambert Email & Phone Number

Texas, United States

Fort Worth, Tx

Fort Worth, Tx

- Leverage agency capabilities and expertise (strategy, data/insights & performance delivery) to bring innovative and creative solutions to clients- Deepen client relationships to ensure growth and successful workflow- Immerse self and team in clients' business: understanding challenges, vertical, objectives, economic environment; also knowing the business model, how it is performing and what success looks like- Inspire team to perform and encourage curiosity and learning that will lead to development and innovative ideas that will deliver impact for clients; Champion great work across all teams and actively support growth and career development of account teams- Experience in specialty retail and luxury industries at national and global levels

Fort Worth, Tx

- Manage the client services team to ensure consistent strong relationship building and outstanding client service delivery- Ensure appropriate resources are assigned to each piece of business in order to deliver across service level agreements- Lead and drive key client meetings and participate in other meetings as required including new business pitches- Partner with performance delivery teams to develop POVs, case studies and digital industry award submissions

New York, Ny

- Drive account growth, developing and implementing strategic solutions across various digital channels including paid search, display, SEO, social and content to answer business objectives and opportunities- Build strong client relationships as trusted advisor and partner with senior client contacts and industry stakeholders- Collaborate with both internal groups and external partners to evolve digital strategy, accounting for external economic environments as well as client specific challenges- Work with account managers to ensure performance delivery teams understand client business goals and how to deliver optimal results in combination with outstanding client service

New York, Ny

- Serve as lead point of contact for client teams- Manage the operational success of cross-channel accounts to ensure that deliverables are met on time and on budget- Oversee account team, providing daily paid search and display management as well as performance feedback and career development opportunities- Work with strategy, data and insights and performance delivery teams to execute media plans and achieve client objectives for branding and e-commerce campaigns- Lead client meetings and presentations for quarterly business reviews, campaign wrap ups and new opportunity pitches- Work with Account Directors and EVP, Client Services to ensure appropriate staff levels on each piece of business

New York, Ny

- Act as account management point of contact while overseeing incorporation of paid search and display media best practices such as campaign structure, targeting strategy and tracking- Collaborate with account teams to translate client objectives into scalable multi-channel testing plans to achieve aggressive direct response goals- Responsible for core paid search and display campaign execution, optimization, reporting/analysis and forecasting

New York, Ny

- Report, monitor and optimize campaigns including paid search, local search and video across all devices for multiple accounts with separate budgets and goals- Create presentations and performance summaries for planning, strategy, budget forecasting, etc. for e-commerce and brand awareness campaigns- Main point of contact for clients, vendors and partner agencies

Fort Worth, Tx & New York, Ny

- Daily, weekly and monthly reporting for multi-channel campaigns including optimizations summary and budget pacing- Upload new campaigns, ads and feeds with proper tagging for accurate tracking and reporting- Execute multiple paid search campaign restructures for improved efficiency and campaign management for retail and travel accounts

Master Of Science (Ms), Integrated Marketing W/ Concentration In Marketing Analytics

Bachelor Of Science (B.S.), Advertising/Public Relations

Activities and Societies: TCU Ad Association, TCU PRSSA, Kappa Tau Alpha, Alpha Lamba Delta