B2B Marketing Manager
Current• Create/manage demand-gen content strategies for B2B sales, product awareness across social media, advertising, newsletters, webinars, and industry publisher marketing.• Responsible for analytical, quantitative, and ROI-driven reporting to C-level stakeholders.• Curated, brand-specific, marketing and advertising creatives, content, and copy using superior writing skills, graphic design, illustration, and video editing.• Responsible for awareness gen, advertising, registration, and logistics for industry trade shows.• Informative, lead-generating, (Ghost) copywriting articles for trade-specific publications.• Expert understanding of the B2B sales cycle and enterprise purchasing processes.• Marketing Department development and infrastructure build-out for sustained growth.