Dessislava Vasileva Email & Phone Number

Sofia, Bg

Sofia, Sofia City, Bulgaria

- Development and execution of comprehensive marketing strategies to increase brand awareness and support the expansion of the Manpower portfolio in Bulgaria, Kosovo and N.Macedonia and Assert International Bulgaria- Implemented a data-driven marketing approach together with automation strategies to refine targeting and personalization, and boost client and candidate experience and satisfaction- Planning and execution of marketing campaign for the expansion of the internal candidate… Show more - Development and execution of comprehensive marketing strategies to increase brand awareness and support the expansion of the Manpower portfolio in Bulgaria, Kosovo and N.Macedonia and Assert International Bulgaria- Implemented a data-driven marketing approach together with automation strategies to refine targeting and personalization, and boost client and candidate experience and satisfaction- Planning and execution of marketing campaign for the expansion of the internal candidate database of Manpower Bulgaria- Planning and monitoring the budget plan for marketing- Revamped internal and external communication strategies to enhance brand consistency - Collaborated closely with a regional team on the relaunch of the company website - Developed partnerships and collaborations with key industry organizations- Establishing and nurturing key media relationships- Ongoing creative, organizational, and logistical planning and execution of online and live events (career fairs, conferences, internal partner events, etc.)- Fostering a culture of innovation and continuous improvement by consistently working on the development of different technological automatizations to enhance and optimize the internal and external processes Show less

Sofia, Bulgaria

- Setting up the marketing operations for Manpower Bulgaria- Development and execution of candidate-oriented marketing activities (campaigns, events, etc.)- Development and execution of a content-driven marketing strategy- Close collaboration with the Business Development team on varioус HR-related market research projects- PR and Media relations management

Sofia

Disrupt is an information exchange designed to energize, inform and empower HR professionals an business leaders.We host out-of-the-box events, focused on sharing value. Each speaker gets only 5 minutes to bring the message through. No small talk, no sugar coating.Next event: 03.10.24

Bulgaria

- Social Media Management - Content creation and optimization- Email Marketing- Conversion rate optimization

Sofia, Bulgaria

- Strategic Communication - defining the unified voice of the foundation, planing multi-channel activities, developing promotional materials- Community Management - development & implementation of a community engagement framework- Project Lead: The Changemakers of Bulgaria - launch of an online platform & a virtual community tool, webinar series & regular meetups- Project Lead: Re-imagine the future CEE virtual conference- Analytical consultant of Innovationship 2018 - research… Show more - Strategic Communication - defining the unified voice of the foundation, planing multi-channel activities, developing promotional materials- Community Management - development & implementation of a community engagement framework- Project Lead: The Changemakers of Bulgaria - launch of an online platform & a virtual community tool, webinar series & regular meetups- Project Lead: Re-imagine the future CEE virtual conference- Analytical consultant of Innovationship 2018 - research of the Bulgarian startup ecosystem Show less

Berlin / Sofia

- Marketing consulting and strategy development with a focus on performance marketing channels- Content strategy & e-mail flow design- Product design and pricing strategies- Digital implementation strategy development for Penny against the Food Waste (Co-Project with Intraprenör)- Digital presence & distribution for 50 Wege zum Job mit Sinn– New Work Concepts (Co-Project with Intraprenör)

Berlin Area, Germany

Full Service Campaign Management: Setup, Tracking, Management -Optimization and Evaluation of omni-channel performances marketing activities: SEA, Display, Social Media, Video, Retargeting.-KPI-based Reporting & Client Communication

Berlin Area, Germany

- Strategic planning, implementation & optimisation of online marketing campaigns - Development & implementation of optimisations strategies- Data driven audience segmentation- KPI-based reporting & planning

Berlin Area, Germany

• Social Media Marketing & Community Management• Affiliate Marketing• Creating & implementing daily reports• KPI-based optimisation of the campaigns

Geneva, Switzerland

- Eventmanagement - Projectmanagement: Planing and Executing of the Archive-Digitalisation

Business Process Optimization For Strategic Management

Doctor Of Philosophy - Phd, Ethics

General Management (M.A.), General Management

Bachelor'S Degree, Publicity & Communications