Destinee Little, Mba Email & Phone Number

United States

Remote

Remote

+ Lead internal and external go-to-market strategic planning, managing execution and delivery of over 200 annual projects to support the launch of an industry-first digital retailing product+ Analyze & adjust campaign performance measuring brand awareness and marketplace traffic, with marketing efforts driving 62% of landing page visits to our new digital retailing initiative+ Conduct primary & secondary research to identify industry trends, psychographic insights, product enhancements and marketplace opportunities, delivering quarterly competitive reports and ad-hoc readouts+ Develop positioning strategies, value stories and consumer personas, as well as oversee naming strategies, resulting in the brand development of three digital retailing products + Liaison for cross-functional task forces and partner relations, proactively serving as the monthly business review facilitator and the main marketing point of contact for the digital retailing brand

Portland, Maine Area

+ Conducted professional research to identify B2C and B2B client challenges, leveraging insights and knowledge of brand to develop solutions to drive consumer awareness and adoption, including website design and wireframes, campaign emails, out-of-home, digital display, television, radio and print promotions+ Compiled data to develop strategic positioning for RFI and RFP's, resulting in the procurement of six-figure contracts with nationally recognized brands+ Project lead on 8 retainer and 4 project-based accounts, responsible for weekly budget analysis reports and scope management, resulting in the re-contract of 5 accounts+ Implemented agency-wide client initiatives, brainstorming sessions, best practices and project management software training sessions to foster collaboration and creative output among cross-functional teams

Portland, Maine

+ Conducted focus group and stakeholder interview research to gather insights and propose new media opportunities aligned with client goals, target demographics, geographic area and budget+ Prepared brand audit reports and strategic communication proposals, assisting in the management of 7 retainer clients+ Facilitated media outreach, sponsorship management, and event coordination, resulting in 30% growth in attendance at the 2nd Annual MELNA show.+ Engaged in internal strategic planning, operations development, content creation, as well as management of the business development pipeline and RFP projects, including a $1.2 million contract for the State of Maine

Biddeford, Maine

+ Managed social media editorial scheduling to support ongoing HOB initiatives, as well as executed content marketing strategies, including website development and agency positioning+ Assisted in planning, coordination, public relations and sponsorship outreach for large community events, including the 2-day, tri-city, Annual River Jam Festival+ Pursued Maine-based businesses seeking to expand locations, in attempt to enhance the vitality of downtown Biddeford

Master Of Business Administration (M.B.A.)

Bachelor’S Degree