Digital Marketing & Content Creation: Created engaging digital content across social media, product marketing, digital ads, and email campaigns to drive engagement and conversions. Solidified the company’s online presence through strategic digital initiatives. Oversaw blog, video, and audio content, ensuring quality and brand alignment. Collaborated with Subject Matter Experts (SMEs) to produce insightful content.Media Relations & Thought Leadership: Served as the primary contact for media and public relations, fostering partnerships and securing media coverage to amplify brand influence. Developed thought leadership content for executives, positioning them as industry experts and enhancing the company’s reputation. Built an extensive SME program, driving brand trust and lead generation. Implemented crisis communication processes to effectively manage PR issues and protect the brand image.Event Planning & Coordination: Organized conferences, summits, speaking engagements, partner events, and exclusive client dinners to enhance brand visibility and relationships. Executed networking events to boost audience engagement and lead generation.Data-Driven Strategies & Lead Generation: Utilized marketing analytics to shape strategies, optimize campaigns, and boost ROI. Achieved an 82.81% YoY increase in leads from 2022 to 2023 and a 51.28% increase from 2023 to 2024. Implemented strategic marketing initiatives and optimized digital channels for lead generation.Team Leadership & Client Collaboration: Led a department and creative team, fostering innovation and collaboration to surpass marketing KPIs and achieve company goals. Assisted clients in deploying go-to-market (GTM) strategies and campaigns to increase technology adoption and drive high conversion rates. Created tailored strategies and creative content with each client.

Audience Growth: Built and managed the Instagram account @Rudy_the_Irish_Setter, growing an engaged community of over 11,000 followers through organic strategies.Brand Collaborations: Secured multiple sponsorship deals with both local and national brands, promoting products and services to a targeted and dedicated audience.Content Creation: Developed high-quality, engaging content—including photos, videos, and stories—that showcases Rudy’s personality and adventures, leading to increased follower engagement and brand interest.Social Media Strategy: Implemented effective social media strategies to increase follower count and engagement rates without relying on paid advertising.Analytics and Insights: Utilized Instagram analytics to monitor performance, refine content strategies, and maximize reach and engagement.Community Engagement: Fostered a strong community by interacting with followers, responding to comments and messages, and participating in relevant hashtags and trends.Public Relations: Leveraged the platform to enhance public relations efforts, building a positive brand image and establishing Rudy as a recognized figure in the pet influencer space.

Strategic Communications & Media Relations: Thought Leadership: Created thought leadership content for executives, enhancing their industry positioning and company reputation. Crisis Communications: Developed crisis communication processes to manage PR issues and protect the brand image. Public Relations: Leveraged media channels to strengthen PR presence, increasing brand visibility and stakeholder engagement. Media Relations: Collaborated with the Marketing Director on initiatives to amplify messaging and reach.Social Media Management: Managed 19+ social media channels across the parent company and subsidiaries. Monitored accounts, offering constructive user interactions to enhance engagement. Aligned social media strategies with partners for cohesive messaging.Strategic Campaign Development: Created social media campaigns achieving corporate marketing goals. Developed and managed digital media strategies for the corporation, subsidiaries, and clients. Worked with media buyers on nationwide paid digital campaigns.Content Creation & Management: Produced content and copy: processes, policies, website content, news releases, branding guidelines, and social media policies. Assisted in campaign management, ensuring brand consistency. Established a department-wide content calendar. Wrote and produced PR materials supporting marketing initiatives.Analytics & Reporting: Analyzed social media strategy, providing quarterly reports with recommendations. Managed and reported on paid social campaigns to improve performance and ROI. Developed monthly reports on emerging social media trends for management. Collaboration & Leadership: Provided social media advisory services for clients. Worked with client marketing directors to create comprehensive GTM social media strategies aligned with objectives. Oversaw a team of digital marketers, fostering a collaborative and productive work environment.

1. Innovera Consulting / Non-Profit OrganizationJan 2019 – Jun 2019 · 6 mosGreater New York City Area Fundraising Strategy: Provided recommendations for fundraising opportunities and created databases of grant prospects. Community Engagement: Established relationships with community partners for co-branding opportunities. Content Development: Wrote formal letters of recommendation and digital copy to support the non-profit’s initiatives. Financial Analysis: Reviewed financial statements and suggested reallocations to optimize the budget. Board Presentations: Presented research findings to the Board of Trustees. Cross-Functional Collaboration: Worked with an interdepartmental team to execute projects effectively.2. Interim Marketing Director at RopeHoundsNov 2021 – Jan 2022 · 3 mosBentonville, AR Email Marketing: Managed and executed email marketing campaigns to boost customer engagement. Website Management: Oversaw website content and inventory to ensure accurate and up-to-date information. Social Media Presence: Managed all social media channels to enhance brand awareness and interaction. Product Photography: Handled all product photography to improve visual appeal across marketing materials. SEO Content Creation: Created blog content to improve organic search rankings and drive website traffic.3. Website Creation for Hevalow FabricationMay 2024Kansas City, MO Website Development: Created a website for Hevalow Fabrication, a local metalwork business. Template Management: Managed website templates to ensure a professional and user-friendly design. Product Photography: Captured and edited product photos to showcase the company’s metalwork projects. Social Media Integration: Linked social media platforms to the website to enhance B2C lead generation. Lead Generation: Improved online visibility and customer engagement through strategic website design and content.

Strategic Digital Content Development: Developed and executed digital content strategies and integrated marketing campaigns in collaboration with the Senior Director of Strategic and Digital Communications, Director of Public Relations, and external agencies. Managed social media production schedules and budgets to ensure timely and cost-effective content delivery.Content Creation & Management: Created engaging social media content using tools like Canva, Adobe Spark, Photoshop, Premiere, After Effects, and Rush. Oversaw content creation for all social platforms, including community management responses and A/B testing to optimize engagement. Wrote and produced Buzzfeed articles targeting prospective students interested in Molloy College.Analytics & Performance Optimization: Increased Instagram audience by 15% with an 86% increase in engagement over six months through targeted strategies. Proficient in Google Analytics, Facebook Insights, Twitter Analytics, and Instagram Insights to track performance and inform decision-making. Skilled in using Sprout Social, Hootsuite, Snaplytics, Bit.ly, and Linktr.ee for scheduling and analytics.Marketing & Advertising Expertise: Leveraged social media targeting and communication strategies to enhance CTR, PPC effectiveness, and implement clear CTAs. Conceptualized and optimized cross-platform social content for lead generation and brand awareness. Engaged customers and target prospects on social platforms while leveraging influencers to amplify reach.Copywriting & Editing: Demonstrated excellent copywriting and editing skills with close attention to detail, ensuring all content met brand guidelines and resonated with the target audience.Team Collaboration & Leadership: Collaborated with cross-functional teams to align social media initiatives with overall marketing objectives. Provided guidance and support to the marketing team, fostering a collaborative and innovative work environment.

Branded Social Media and Digital Communication Multi-Media Strategy Development: Created, planned, and developed multi-media strategies to support the Molloy brand and recruit students. Snapchat Campaign Launch: Launched a new Snapchat campaign targeting new and transfer students, enhancing engagement and recruitment efforts. Social Media Management: Managed the student social media program and written content, ensuring consistent brand messaging across platforms.Video/360/VR Production Audio/Visual Editing: Edited and assembled a variety of audio/visual pieces to produce compelling content. Content Coordination: Coordinated the collection of data, photos, 360-degree images, and drone videos to create news and promotional materials. Cross-Department Collaboration: Collaborated with key departments to produce promotional and recruitment pieces, fostering a unified marketing approach.Photography Promotional Photography: Produced promotional photography for cross-promotional campaigns, enhancing visual appeal and engagement. Digital Media Archiving: Maintained an archive of all digital media and created Flickr galleries to showcase content. Special Projects: Managed projects assigned by the Office of the President and the Vice President for Student Affairs.Administrative Budget Management: Maintained the department budget and saved the department $60K in production expenses in 2017 through cost-effective strategies. Marketing Strategy Development: Managed the development of marketing strategies and pitch decks to support departmental goals. Team Leadership: Oversaw a staff of 35 digital marketers, providing guidance and ensuring project objectives were met.

Project Highlights: Contributed to the production of notable television shows, including Final Witness (ABC Television), A Crime to Remember (Investigation Discovery), and Allegiance (NBC Universal).Assistant Director & Team Management: Served as Assistant Director, managing a diverse crew of over 200 professionals—including actors, Teamsters, hair and makeup artists, wardrobe staff, grips, electricians, set designers, and craft services. Created and maintained daily filming schedules, coordinating union breaks, budget considerations, and logistics for multiple filming locations to keep the entire crew on track.Budget & Schedule Maintenance: Ensured strict adherence to production budgets by keeping daily activities on schedule. Implemented cost-saving measures through efficient time management and resource allocation.Innovative On-Set Editing: Pioneered a new on-set editing style that significantly reduced production costs and editing time. By facilitating real-time editing during filming, eliminated the need to wait for dailies from Los Angeles, thereby accelerating the post-production process and keeping projects on time and within budget.Cross-Department Collaboration: Coordinated scheduling, budgeting, and production efforts with various departments, including hair and makeup, wardrobe, grips, electric, set design, craft services, and talent. This collaboration ensured seamless production workflows and contributed to the overall success of each project.Historical Research: Conducted in-depth historical research for true crime shows, enhancing the authenticity and accuracy of the storytelling.Technical Proficiency: Utilized Adobe Premiere Pro for editing tasks, improving efficiency and the quality of the final product.Challenges & Problem-Solving: Overcame significant challenges related to maintaining schedules and budgets by employing meticulous planning and proactive problem-solving strategies.

Team Management: Managed a team of 10 individuals—including reporters, anchors, production assistants, and web reporters—to complete a daily scheduled news show on the local NBC affiliate station.Content Editing: Edited reporter stories for AP Style compliance and messaging accuracy. Monitored anchors’ on-camera presentations to ensure professional delivery.Time Management: Managed show timing meticulously, working closely with the Director to cut or adjust stories as needed, especially when accommodating breaking news.Technical Proficiency: Utilized Final Cut and Avid for video editing. Employed newsroom management software and WordPress to publish news stories online.Collaboration and Reporting: Worked with city government officials and other stakeholders during reporting assignments, enhancing community relations and information accuracy.Academic Commitment: Undertook this part-time role while being a full-time college student, going above and beyond basic coursework to gain practical industry experience.