Destiny Flaherty Email & Phone Number

Gold Coast, Qld, Au

Burleigh Heads, Queensland, Australia

Burleigh Heads, Queensland, Australia

My day at PeriscoPe is never typically the same. Some days I lead enterprise level migrations, others I dive deep into Screaming Frog and Search Console to identify crawl efficiencies and international optimisation. Working with Digital Marketing Managers and other key stakeholders for enterprise level clients means I can communicate complex SEO principles in a way that is easily understood and actionable. I provide mentorship to SEO strategist and guide them on best practice SEO principles with internal workshops and hand-on learning.

Gold Coast

Whilst at Curvy Swimwear, I sharpened my Ecommerce SEO skills and website management on Shopify and Wordpress. I managed three ecommerce sites and one service based website. During my first month with Curvy Swimwear, the site was hit hard with an algorithm update. We created a plan to audit the site for technical issues using Screaming Frog & SEMrush and optimised PLP and PDP content for heading structure hierarchy, internal links, and quality copy. We created a cluster / pillar strategy for the blog and utilised deep internal linking to provide E-A-T elements to the site. I identified relevant high Domain Authority publishers to guest post and utilised PR for enhanced visibility.We determined best apps for implementation, site speed optimisation, and conversation rate optimisation.In addition to the above, we also decided a complete retheme was necessary. This was a very rewarding project as we started to see organic results right before peak period.

As a Senior SEO Specialist, I managed national SEO campaigns for large franchises. I trained the internal team on SEO best practices and emerging trends.

As an SEO Strategist, I managed larger clients across highly competitive cities across a range of service based industries. I learnt more about technical SEO and the associated languages (HTML, CSS, PHP).I mentored and lead junior SEO specialists, as well as shared knowledge across the team for continual improvement.

At Localsearch I managed the campaigns for 50+ service based clients around Australia. I grew the likes of plumbers, electricians, lawyers, and dentists organic search footprint to put them in their local radar.

Helensvale

Irvine, California, United States

Master Of Project Management, Project Management

Bachelor Of Business Administration - Bba, International Business