Destiny Rosa Email & Phone Number

As a Marketing Associate at Dance Theatre of Harlem, I lead and execute targeted marketing campaigns to boost engagement, ticket sales, and brand visibility across multiple platforms. By working closely with the creative and management teams, I’ve developed strategies that consistently exceed expectations.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 & 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:• 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Created and executed cross-platform content (Reels, TikTok, static posts), resulting in a 40% increase in social media engagement over six months, growing the audience to 150K+ followers.• 𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: Developed targeted email marketing campaigns, achieving a 25% open rate and 10% click-through rate across an audience of 20K+ subscribers, leading to higher event attendance and brand loyalty.• 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 & 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬: Managed relationships with influencers, driving a 15% increase in brand awareness for key events and campaigns.• 𝐒𝐄𝐎 & 𝐖𝐞𝐛 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Improved website content on WordPress, focusing on SEO optimization to enhance organic traffic and user experience, contributing to the overall digital strategy.• 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 & 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠: Utilized Google Analytics and other tools to track KPIs, optimizing campaigns based on data insights, ensuring maximum return on investment.

As a Freelance Marketing Agent, I work with diverse clients to create tailored digital marketing strategies that drive growth, increase visibility, and elevate brand identity. I’ve helped clients in the travel, real estate, and publishing sectors develop content and campaigns that resonate with their target audiences.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 & 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:• 𝐁𝐫𝐚𝐧𝐝 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Developed and refined the brand identity for Belkin Travel, resulting in a 50% increase in audience engagement and a 30% rise in web traffic within the first three months.• 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Managed content creation for Mi Vida Travel, growing its audience to over 14,000 monthly reach and 22,000 impressions through organic content creation, strategic keyword placement, and paid ads.• 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Directed the marketing campaign for the book release of “Supersiguanaba,” increasing social media engagement by 25% through strategic ad scheduling and partnerships.• 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Strengthened GC Real Estate’s online presence, increasing social media engagement and fostering stronger community connections through consistent content and outreach strategies.• 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 & 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧: Built partnerships to extend reach and amplify campaigns, utilizing content creators to increase exposure for clients in competitive markets.

New York City Metropolitan Area

As a Social Media Manager at PowerPlayNYC, I led initiatives aimed at building brand awareness, driving community engagement, and increasing donations for youth sports programs. I was responsible for crafting and implementing year-long social media plans, partnerships, and fundraising campaigns.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 & 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:• 𝐅𝐮𝐧𝐝𝐫𝐚𝐢𝐬𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: Spearheaded the “Believe in the Girl” campaign, raising $11,000 in programmatic donations by leveraging social media, strategic partnerships, and celebrity engagements.• 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Developed and executed a year-round social media strategy, increasing engagement by 35% among NYC girls and families.• 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Built strong relationships with community organizations and influencers, enhancing digital presence and fostering local support for youth-focused programs.• 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧: Designed engaging content across platforms (Instagram, Facebook, Twitter) to promote events, initiatives, and success stories, ensuring consistent messaging and impact.• 𝐂𝐫𝐨𝐬𝐬-𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧: Collaborated with the Director of Strategic Partnerships to amplify digital campaigns through external organization partnerships and initiatives.

• Wrote over ten documents of script and book coverage to determine content value • Gathered TV development news relevant to the company and distribute to the office • Shadowed development teams during the production processes of upcoming shows/films to understand the development process start to finish

New York, United States

• Created & managed social media content to communicate with and provide college resources for high school students • Measured the success of every post and campaign to determine content effectiveness and engagement• Wrote and posted evergreen content (blogs, thought pieces, etc) on the Next Stop College website• Used social media marketing tools such as Hootsuite to maximize post efficiency

Los Angeles, California, United States

• Directed Research Under Dr.Andrea Hopemayer Exploring Crowd Affiliations and Loneliness in College • Designed and facilitated POC focus group discussions, administering surveys to measure discussion effectiveness and results

Los Angeles, California, United States

• Led event planning, design, and assistance for a series of community events including speaker series, fundraisers, academic assistance, outreach programs, and center activities• Established communications between community members, club/organization leaders, alumni, and faculty/administrative leaders to foster connections between the ICC and larger community of Occidental• Managed promotion of the ICC to increase student visits and programming, including design and promotion of the official ICC brochure, Instagram management, and advertisement creations and postings• Created an Equity Ambassador legacy project to leave a permanent impact of social justice, campus equity, and advocacy amongst the ICC and greater Occidental campus

New York City Metropolitan Area

• Advised 100+ 7th and 8th graders enrolled in Prep 9 through facilitating proper academic skills, managing stress, both academic and social, and applying to boarding schools • Apprenticed a professional English teacher: co-created lesson plans, graded quizzes and in-class assignments, and administered tutoring sessions to promote students academic achievement • Directed the dance program, choreographing for classes and the final showcase while encouraging creativity and physicality

Master'S Degree, Marketing

Pursuing an advanced degree focused on mastering modern digital marketing tools, strategies, and analytics. Relevant Coursework: •.

Bachelor'S Degree, Psychology

Activities and Societies: Azúcar Dance Team President, Womxn's RugbyFocused on understanding consumer behavior and communication.

High School Diploma

Activities and Societies: Latino Association President, Founder of El Ritmo Latin Dance Team