Spearhead integrated public relations, marketing, and business development initiatives for clients across manufacturing, fintech, healthcare and other industries; delivering measurable and impactful results.Craft comprehensive PR strategies encompassing executive thought leadership, media relations, and identification of event and award opportunities.Drive positive media coverage through strategic messaging and close collaboration with clients' marketing, sales, and C-suite teams.Lead digital marketing projects, ensuring timely and budget-compliant delivery for B2B technology, healthcare and supply chain clients.Manage integrated advertising campaigns with industry publications, overseeing budgets exceeding $200k.

Served as a media liaison for executives of a Fortune 10 company and key media at events throughout Georgia Successfully managed multiple client PR crises including poor critic reviews and disgruntled employee and customer testimonies through proactive and controlled communication Wrote persuasive media pitches and crisis statements while delivering and managing public relations activities for over 50 clients and maintaining a network of over 500 media contacts Built relationships with influencers across a variety of backgrounds while increasing brand awareness for each client through developing and executing influencer marketing campaigns Created and shaped messaging for a variety of brands to inform the public of each brand’s mission in a positive and consistent manner

Increased organic social media engagement for a local Spanish restaurant by six percent by posting original, creative content Developed and executed monthly social media calendars for over 21 clients while meeting all deadlines Managed and implemented paid media budgets up to $2,000 each month on Facebook, Instagram and Twitter Received and responded to customer concerns on all social media platforms for over 50 clientsSuccessfully secured influencer attendance and coverage for restaurant openings throughout the U.S. and Canada

Utilizes customer service skills to ensure positive experiences for all customersAdapts quickly to many different situations in a fast-paced environmentTrained 5 new hosts on how to perform well under pressureEnsures timely delivery of quality service to all customersPromoted from hostess to server position in December 2015Manages event-related work including setting up tables and maintaining both the interior and exterior of the restaurant

Managed all social media platforms on a daily basis including Instagram, Facebook, Linkedin and TwitterAnalyzed and reported social media performance through Hootsuite analytics Proofreading, editing and posting all blogs, press releases and white papers to social media platformsOrganizing and creating monthly content calendars for all social media postsResearching and implementing SEO tools in order to come up with relevant corporate blog topics

Transcribed more than 35 interviews Compiled all data into one document for easier access during the research processMaintained professional communication with researchers throughout the duration of the interview process of the project

Investigated current social media efforts and websites in order to strategize how to increase the number of students in each programCreated a communications audit for all current social media channels (Facebook and Instagram) and found opportunities for sharing graphics to increase participation in programsCreated and designed 20 graphics on Canva to promote upcoming events, deadlines and study abroad programs on social media platforms

Delegated and oversaw responsibilities for six other team membersServed as the primary liaison between the team and the client for the PR campaignCoordinated and participates in bi-weekly meetingsPresented year-end overview on behalf of the team to all other agency members and ADPR faculty

Created and posted content for social media outlets such as Facebook, Instagram and Snapchat in order to sell product Provided descriptions for products sold online through the websiteContributed creative ideas to market clothing to the target audiences such as content for Snapchat and InstagramPerformed various warehouse tasks as needed such as tagging, steaming and checking inventory of clothingHelped set up and maintain store-related events in order to increase traffic to the boutiquePromoted store-related events through various social media networks such as Facebook, Instagram and Snapchat