Social Media Strategist
Current- Spearhead client social workstreams, social research and planning- Lead collaboration with cross-functional creative teams- Revamp and manage internal agency social channels and strategy- Lead cross-functional teams on Influencer activations and campaigns- Constantly educating and advocating for various social platforms internally while being the go-to expert for client questions and optimizations- Lead content strategy, social listening, and in-platform research to: create social video ads for a host of 3M brands, a commercial for Chipotle, a social strategy playbook for Affirm, an IRL activation, and partnership ideas for Carter’s, a viral influencer activation for Peelz, and monthly social content and the annual cookie sales campaign for Girl Scouts USA.