Destiny’s an award-winning Brand/Digital Marketing Executive with 20+ years of success developing and implementing strategic digital and performance/growth marketing efforts. Spearheading strategic planning/execution, website engagement, and performance management for industry leaders such as Security Bank, .orgCommunity, and FIRM Inc., she is known for executing digital and growth marketing/communications strategies for owned, organic, and paid digital channels to enable growth in members, deposits, and loans.Destiny is incredibly passionate about capitalizing on acquisition and retention-focused opportunities and strengthening marketing campaigns to grow new members and balances. With a strong focus on continuous improvements, she is highly skilled at planning, tracking, optimizing, and measuring innovative digital and owned media campaigns. She is also a motivational, hands-on leader with experience building and guiding high-performing teams in achieving the vision and goals for performance marketing and website experience.Additionally, Destiny possesses strong academic qualifications, including a Bachelor of Science in Marketing from Southern Illinois University.A few recent accomplishments: 📌 Demonstrated track record coordinating and conducting numerous initiatives for improving the bank’s brand awareness 45%, employee engagement 60%, and customer satisfaction 55%. 📌 Outstanding success launching the bank’s marketing program, including designing and implementing a new website 6 months into tenure while also enhancing brand consistency and community awareness.📌 Commended by executive leadership for establishing and incorporating innovative strategies for growing conference sponsorship revenue 70%.Destiny’s high-level performance has been acknowledged with a Q1 Top Marketing Performance Across the State of Illinois Recognition, Forty Under 40 Recognition, Team Player of the Year Award, Employee of the Year Award, and Receptionist of the Year Award.In her free time, Destiny enjoys boating and attending her kids’ sporting events/activities.Specialties, Expertise, & Attributes:Paid/Organic Social Media, SEO/SEM, Performance Management, Website Engagement, Multi-Channel Digital Campaigns, Performance Marketing, Campaign Tracking/Optimization, Digital/Growth Marketing, Industry Trend/Competitor Monitoring, Strategic Planning/ExecutionYou can reach Destiny at dnanceevans@gmail.com.
Listed skills include Event Planning, Event Management, Marketing, Customer Service, and 46 others.