Lead Purpose’s Marketing, PR, thought leadership, and external communications, driving business development through creating marketing strategies to promote issues spaces like environment & climate, public health, equity, education, mis- and disinformation, democracy & human rights.

- Create marketing strategies and content for business owners, creatives, and influencers to amplify their online brand presence - Managed three junior associates to execute projects for clients and new business opportunities - Assist entrepreneurs and businesses with content creation: Create storyboards, lead photo shoots, and create digital communications for their online platforms- Influencer marketing & content creation for brands- Created viral campaign video content IKEA + NowThis News- Shot, edited and executed paid social content for brands like Daniel Wellington, Bulova, Skagen Denmark (Fossil), Rent the Runway, DevaCurl, COOLA, Zinus, Afrikrea, Hush Puppies, Jam Jar Wines and more

- Brought in to revitalize social media channels and engage the audience for the world’s largest online learning community for creatives.- Manage editorial calendar and work with junior team members to create, schedule, and publish content on Sprout Social and Later.- In first year, rose Instagram engagement rate by 446%, video views by 91%, and grew total platform’s audience by 7%- Grew TikTok audience from 200 to 150K in under 5 months by posting organic UGC, brand content and running weekly follower growth ad campaigns- Develop, implement and manage social media strategy and plans for global channels, aligning with the Skillshare brand - Work with the central brand marketing team to create a social media calendar across all social channels including Facebook, Instagram, TikTok, Pinterest, Twitter, and LinkedIn- Create, manage, and optimize all social media content and ads (i.e., boosted posts) including copywriting captions, and creating visuals/videos (using Canva)- Work with creators to co-create Skillshare branded content for social media - Ensure brand consistency in social media creative, based on global brand guidelines and in coordination with the creative team- Own analysis, reporting/tracking and communication of KPIs and develop plans to adapt/optimize- Manage social media budget, boosted posts, and ads to drive reach/awareness- Stay on top of trends, social media best practices/technologies and moments- Engage in active social listening, analysis, and reporting for community growth, engagement, site traffic, and overall customer sentiment to develop insights and recommendations for audience and accounts

At the height of the George Floyd protests during Summer '20, I founded Hire Black Marketers (HBM) to help agencies and brands navigate urgent requests and demands for diversity. HBM is the response to the infamous question: Where is all the Black talent?Hire Black Marketers is a new initiative to connect Black marketing talent to brands and agencies looking to help increase their representations of Black and Afro-Latinx professionals. The main goal is to increase the representation of Black and Brown marketers to 12% (at the very least) as right now it sits at a disappointing 7% or less and those numbers are way lower in leadership roles.You can find HBM on the platforms below:Web: https://www.hireblackmarketers.co/Facebook: https://www.facebook.com/hireBLACKmarketersLinkedIn: https://www.linkedin.com/company/hire-black-marketersInstagram: https://www.instagram.com/hireblackmarketers/

Strategized at an award-winning global digital creative advertising agency. I was responsible for developing and executing campaign content for the world's most trusted brands.Clients: Dove [Unilever], Revlon, Almay, Church & Dwight, Blue Apron, and more- Delivered strategic insights and planning for Dove's first-ever natural hair care line launch for social + tv- Contributed thought leadership in promoting best-in-class thinking and client delivery for social media marketing programs- Architected innovative social experiences and strategies that engage consumers and move them toward overall brand objectives- Created, guided, and delivered strategic social planning through creative briefs, communication plans, social marketing/experience marketing plans, competitive research, and social consumer insights/trend audits- Used online listening and supplemental research to provide insights for enhancing campaign successes- Collaborated closely with partner agencies to facilitate campaign conception and execution- Consulted on Paid, Owned, and Earned (POE) tactics across campaigns- Ensured content and messaging across channels was on-brand, and that the brand voice remained consistent

AlmaySupported the development of Almay’s micro-influencer program and responsible for the following deliverables: - Identified influencers who were relatable to the Almay audience - Crafted messaging for influencer communications Results of the program:- Over 1K influencers contacted, with a 70% opt-in rate (2x the benchmark)- Over 140 posts driving to sales and over $1M in Earned Media Value- 7.8% Almay community growth within the first month of the campaignRevlon Supported the creation of Revlon’s flagship social media influencer program resulting in a 32% increase in community growth:- Brainstormed new, creative approaches to influencer campaign - Identified influencers for Live Boldly campaign and event using influencer marketing software [Tribe Dynamics]- Built relationships with prominent influencers and bloggers to strengthen brand affinity- Offered in-person support for Live Boldly influencer event and helped managed influencer/celebrity relations, which included Ashley Graham, Mario Dedivanovic, and moreResults of the program:- Generated over 120K uses of the hashtag #liveboldly - 32% growth in Revlon’s digital community- 145% increase in website traffic (est 1M additional visits); less than 10% of this traffic came from paid search or display ads - The relaunch success window lasted a full 6 months, securing more than 3.48 billion media impressions globally

- Offered social media support to content team- Interviewed festival goers and wrote an article published on the AFROPUNK website

Reach the World's (RTR) global education program transforms the energy of volunteer travelers into a learning and mentoring resource for disadvantaged classrooms across the nation. RTW connects travelers to classrooms through digital exchange, bringing the world into classrooms of underserved students. As Regional Program Manager, I worked with various stakeholders from our travelers to school partners to achieve one goal: Diversify the pipeline of students participating in study abroad and international exchange programs.As Regional Program Manager, my duties included: -Lead email marketing/digital fundraising campaigns with an average open rate of 48.5% for monthly newsletters-Crafted and implemented RTW’s first brand style guide to ensure brand consistency -Create, plan, and, publish content across all social media channels including Instagram, Facebook, and Twitterd; participate in monthly Twitter chats-Increased RTW's Instagram following by 70% in 6 months-Manage relationships with university career centers, community-based organizations and school partners -Assist with other tasks: present at national diversity conferences, help develop marketing strategy, grant writing & other development-related tasks-Work cross-functionally with global cultural affairs programs to share monthly impact reports -Lead university recruitment strategy: recruit, hire and manage a diverse pipeline of interns to teach in disadvantaged schools-Plan & implement professional development programs for interns to hone skills in teaching and technology-Provide tech support and coaching to educators at these sites-Attend all conferences and events as needed-Assist with all fundraising and PR events as needed

- Collaborated with production team and talent at AFROPUNK festival in Brooklyn to produce social and blog content- Worked in-field with production team to assist with the creation of video content- Sourced festival-goers for on-camera video segments and gathered release forms

- Transformed KIN’s robust media library into shareable content for social media channels- Crafted, curated and published content across all social platforms including Facebook, Twitter, and Instagram to strengthen online brand awareness and presence-Assisted and helped with strategic growth goal plan-Led social media takeovers; My takeover for Blavity's snapchat garnered thousands of view

Reaching 2 million millennial travelers a month, Travel Noire delivers compelling tools & transformative retreats to help travelers discover, plan and experience new cultural experiences.-Managed Travel Noire’s Twitter and Instagram accounts: created, curated and published content across platforms- Community manager for over 112,000 followers across Twitter and Instagram- Developed Travel Noire’s online brand presence with an average monthly growth of 1,000 followers on Twitter- Led execution of and moderated TN Twitter Chat with two guest travel bloggers

- Engaged in public diplomacy and outreach in Hong Kong and Macao for the U.S. Consulate General- Taught 10+ sections of college-level culture and English grammar courses at Macao Polytechnic Institute- Coached and mentored students on writing, English and intercultural communications skills- Worked with debate team to prepare them for their competitions

Worked for the Office of the Associate Director for Communication with senior staff to identify, research, present and distribute scientific information about public health.My main duties included:- Research public health information to create a plain language thesaurus - Attend monthly meetings and workshops at CDC

Helped deliver a variety of health services including check-ups, treatment for communicable diseases, and public health outreach and education to people living in the sub-district outside of Chiang Mai.