Manage responsibility for the growth of 5-8 content team members growth with OKR Performance targets covering Gross Development Value (GDV), campaign optimization, and content marketing metrics. Key achievement of January - May 2024 is successfully acquiring 101% attainment of the team target.- Initiate and execute strategies in weekly and monthly basis, to focus on managing content strategy, increasing campaign leads, leveraging potential NGOs, and maintaining team initiatives- Streamline team members who work remotely with efficient work systems through automated worksheets for stimulating speed of operation and data-driven decision- Responsible for weekly and monthly reports to analyze the ups-and-downs performance, forecast market growth through content research, and comply content experimental strategies in order to add value for our targeted audience- Perform capability of operating basic, lookup, logical formula & function and pivot table in Google Sheet for the purpose of analyzing and reporting data- Work jointly in daily basis with visual team, digital marketing, and account executive for an accurate comprehension of trend marketing and target marketing to secure daily Gross Development Value (GDV) achievement- Conduct monthly or quarterly projects with various objective and key result with high adaptability of new flow of work and team circumstances

Produce end-to-end copywriting to boost campaign on paid and non-paid channels by fabricating raw assets into compelling storytelling content with hooks and Unique Selling Points to drive consumer’s attention to convert.- Deliver Meta Ad contents with conversion objective, resulting in Gross Development Value (GDV) with collaboration of Digital Marketing, Visual Team, and Account Executive team on daily basis- Devise CRM contents, including newsletters, push notifications, and banners for internal channels to increase organic Gross Development Value (GDV)- Formulate creative briefs for visuals, videos, images, or infographics for more than 200 contents monthly- Deep analyze campaign and ad content performance metrics, including Reach, Impression, CTR, CR, and ROAS on Meta dashboard and Tableau- Manage big and small NGOs sales performance and campaign optimization for medical and emergencies cause, humanitarian efforts, disaster relief, etc.