As the Director of Marketing at SFE Partners I specialize in aligning marketing strategies with sales objectives to drive top-line results. SFE Partners, a strategic sales and marketing consultancy empowering B2B mid-market companies to achieve scalable growth. Within this role, I harness the power of social media, email marketing, SEO, paid advertising, and events for our esteemed clients.My experience equips me with a deep understanding of leveraging analytics to optimize campaigns, fostering creative development, effectively communicating intricate concepts and strategies to both clients and internal stakeholders, as well as managing technology stacks, and driving cross-functional collaboration. I take great pride in guiding and mentoring high-performing teams of digital marketing professionals, cultivating a culture of collaboration, and achieving unparalleled success.Key Highlights:- Demonstrated expertise in developing and executing strategic digital marketing campaigns tailored to align with sales objectives.- Proficiency in utilizing diverse digital channels, including social media, email marketing, SEO, paid advertising, and events, to maximize campaign effectiveness.- Strong analytical acumen enabling the optimization of campaigns, delivery of measurable results, and provision of actionable insights.- Effective communication skills to articulate complex ideas and strategies to clients and internal stakeholders.- Proven ability to manage and lead teams, fostering a culture of collaboration and driving exceptional performance.- Proficient in leveraging marketing technology stacks, streamlining processes, and enhancing campaign performance.If you are seeking B2B growth, revenue optimization, and enhanced customer engagement, I invite you to connect with me. Together, at SFE we can pioneer innovative solutions to exponentially scale your business.

- Coordinate and assist with marketing activities of the company, such as digital lead generationcampaigns, in-person and virtual client/prospect seminars and events, industry sponsorships,collateral development, social media, and thought leadership- Develop, implement and track on-going marketing and business development campaigns,including outbound and inbound/digital campaigns- Coordinate the development of marketing collateral and communications materials;- Assist in the execution of social media strategies- Research and coordinate the development of targeted prospect lists;- Assist in writing and coordinating new business proposals and presentations;- Optimize our marketing automation and lead nurturing processes through email, content, andsocial channels.- Manage various email campaigns, including the template designs, calls-to-action, and contentused in our email sends.- Segment lists based on behaviors like past email engagement and website interactions (contentdownloads, site page visits, form fills, etc.).- Measure results and optimize the lead nurturing workflows for these segments to convert leadsinto customers.- Develop documentation and road maps for processes, A/B tests, and promotions that succeedthrough- Own the reporting on performance of email strategies, programs, and campaigns, and sharelearnings with the Digital Marketing team and continually make recommendations forimprovements various platforms.

-Helping clients find their place in the world- Helping buyers and sellers in NH & MA- Negotiate Contracts- Market analysis - Investment Properties - Develop key marketing strategies for clients

- Oversees the admission process for tuition students, shadow days, and campus tours.- Developed and tested marketing campaigns with paid posts, google analytics and branding initiatives- Assisted with enrollment management by using marketing techniques including social mediaand inbound marketing to promote the Academy to all families including current andprospective- Worked independently on projects while handling a wide variety of activities and confidentialmatters with absolute and unquestionable discretion, setting a professional, efficient andpoised tone for the office and the protocols associated with the Headmaster.

- Successfully collaborated with a Fortune 100 banking institution, strategically managing all promotional merchandise for their event sector, demonstrating an adept understanding of their unique needs and requirements.- Cultivated and strengthened relationships with existing clients through consistent engagement, demonstrating enthusiasm, accountability, urgency, and a deep passion for client success.- Engaged in high-level communications and active listening with key contacts, effectively gathering critical information to identify and capitalize on business opportunities across various business units.- Demonstrated a comprehensive understanding of the negotiation and purchasing processes between clients, our organization (BDA), and third-party vendors, ensuring smooth and efficient transactions.- Expertly analyzed and interpreted financial data, including margins and discounts, to guarantee profitable sales outcomes while maintaining competitive pricing strategies.- Developed a thorough understanding of BDA's diverse business units and their respective processes, enabling me to evaluate and pursue the most suitable business opportunities effectively.

- Expertly manage and foster relationships with Key Accounts and Tier 1 Customers, ensuring strategic communication and coordination to meet their needs.- Achieve and maintain high customer retention rates, in line with the company's objectives.- Collaborate closely with the Inside Sales Manager to develop and implement efficient sales processes, enhancing departmental productivity.- Set and monitor sales targets for the sales department, including individual rep groups and key accounts, ensuring alignment with the company's fiscal year goals.- Oversee the creation and management of the sales department's budget.- Direct a team of nine independent rep groups, comprising 78 individual representatives, focusing on maintaining existing accounts and increasing average order value.- Train and guide representatives on strategies for acquiring new accounts and expanding orders across diverse categories.- Lead the coordination and organization of all trade shows, encompassing:- Effective communication with trade show contractors.- Negotiation of contract pricing for each event.- Management of logistics and travel arrangements for products and personnel.

-Design training documents and exercises-Lead for the internship program-Create and update PowerPoint training presentations,-Development sessions with outsource centers-One on one development meetings with new trainees and interns

-Frontline of the customer service -Upselling to other products that fit customer’s goal-Always maintained top 10 status

-Run daily sales reports-Track brewery goals-Track and update incentives for salesmen-Update new brands