Detra Fitts, Mba Email & Phone Number

Whitestown, In, Us

United States

-Develop, implement, and manage B2B marketing plans and budgets for 11 Branches across 9 states with over $24 Million in revenue-Salesforce.com CRM Administrator managing 40+ users to improve efficiency and accelerate sales growth and profitability. Instrumental in implementing the CRM from the ground up. Created a platform that was user friendly for the sales team and provided the data needed by senior management to support company goals. Provided in-depth analysis of CRM trends, developing best practices that anticipated business needs. Standardized processes to increase efficiency, reduce duplication, and drive consistent CRM Enablement experiences for all end users-Collaborate with senior management to ensure the company’s strategic plans are accomplished, growth markets are identified, and branding standards are met-Developed and implemented a marketing strategy that has increased revenue by an average of 10% each year…$4.8 Million in FY18-Marketing consultant for Branch Managers and Sales Team to develop sales messages and marketing presentations, provide sales tools to increase productivity, present market data to increase market share, provide market/branch specific reporting analysis to outperform competitors

-Managed a marketing budget of over $2M for HVAC and Plumbing companies-Responsible for campaign development, media negotiations, and execution of marketing plans for 16 locations across 5 states -Coordinated the first district wide marketing plans that saved the company over $178,000 in one year-Developed a marketing strategy that increased sales by 26%-Marketing consultant for 13 General Managers and 1 District Manager

•Orchestrated advertising management activities for a large tanning corporation with annual revenues approaching $300M. Participated in interviewing, selecting, and implementing a new computer system for the company.•Managed an advertising budget of $15M and a staff of 7 employees. •Reorganized department, systems and business operations with a resulting reduction in monthly operating costs, while generating an increase in sales. •Managed and executed plans and buys for TV, magazines, radio, newspapers, on-line, yellow pages and direct mail.•Directed all aspects of advertising including design, budgeting, operating, compliance, purchasing, domestic and foreign marketing, human resources, public relations, and administrative functions. Ensured timely execution of advertising plans, financial reporting, operating forecasts, cash flow planning and new project evaluation.