Daniel is the Principal of Affect Communications.More than ever, organisations must communicate what they stand for, their value, and their decisions.People make judgements using emotions, attitudes and values. Organisations must understand their stakeholders to connect.At Affect Communications, we look more deeply at your stakeholders and execute in compelling ways that have a greater impact.

As Account Director, I advise clients on issues management, stakeholder engagement, crisis communications and brand positioning. I have worked with clients across financial services, energy, gaming, alcohol, transport and infrastructure, defence, education and government. SEC Newgate is the largest full-service firm for public interest issues. SEC Newgate understands the environment, and helps build a communications and engagement strategy that goes right to the heart of the challenge. With offices in Sydney, Melbourne, Brisbane, Adelaide, Canberra and Perth, and a network around the world, SEC Newgate brings a level of trust, experience, collaboration and support that few others can match.SEC Newgate Australia is a member of SEC Newgate S.p.A., an award-winning strategic communications group which ranks in the Top 30 groups in the world.

Account lead - TAL, HotelsCombined, Australian Gas Networks, Velocity Frequent Flyer- Group head running a team of 7 Account Service staff- Full performance accountability - Led winning pitch for Godfreys and Coles Liquor - Ran Media and Data agency offerings on 2 clients- Optimised Account WOWs process across all clients- Developed inter-agency collaboration process- Ran Alchemy – CHEP technology incubatorSkills Developed:- Team development and up-skilling- Marketing plan development- Full financial management and control at a group level- Strategic thought leadership at a marketing plan level - Performance media and optimisation- Media account management- Data project development, management and deployment- Agency cultural program and learning development

Senior Account Handler - iSelect, ME Bank- Helped develop iSelect’s 2015 marketing plan- Assisted with Alchemy – CHEP tech and innovation hub- Led successful pitch on ME Bank- Led on CRM and lead nurture initiatives establishing programs for both- Established client infotainment tour – presenting tech thought leadership as value-addSkills Developed:- Yearly campaign planning- CRM and lead nurture- Performance advertising- Direct Marketing- Font end digital production- New business leadership- Pitch leadership- Account set up and development- Senior stakeholder management- Revenue ownership at an account level

European Regional Lead - Twix and Mars Bar. Account Lead - Twix UK.- Delivered a Cross Bars promotional campaign for the UK.- Developed campaign to research (Ipsos) on Twix CE and Mars Bar CE.- Developed a new process for AMV BBDO Digital & Innovation Department to work with Mars IS (Mars IT and Networks administrators). Mars IS then adopted process across all agency partners. - Developed a new localisation process for Digital Production on all Mars campaigns.- Optimised research (Ipsos) testing process including animatic production process.Skills Developed:Research methodology and process.Brand development including brand asset development.Regional brand leadership and guidance to agency network and clients.Lead agency leadership and guidance to partner agencies.Global relations with brand leadership teams in the U.S.Extensive strategic and creative development.Digital production and localisation across regions.Partnership with Mars IS (Mars IT and Networks administrators) to develop partner agency processes.European/ Global BBDO Network Lead - BlackBerry.- Launched BlackBerry 10 OS, AMV's largest ever campaign - including the Keep Moving Projects a multi-platform engagement campaign. - Campaign lead on Keep Moving Projects with specific focus on operational development and implementation as well as inter-agency WOWs. - Ran numerous phone and OS launches .- Established localisation process for European region, later adopted globally.Skills Developed:Regional brand leadership and guidance to agency network and clients.Lead agency leadership and guidance to partner agencies.Running Product Launches.Experience on larger digital campaigns includes managing the process around;- Agile (iterative) digital production- Analytics and optimisation- Online video/ long form content production- Integration to CRM- Social strategy and management (client and campaign channels)- Digital media strategy

Launched Telstra’s T-Hub Home Phone achieving 105% of an aggressively set target.Sold a TV show idea and managed the creation of a proposal document for TV networks.Managed winning pitches on 2 large pieces of business which were subsequently retained by the Agency. Managed the winning B&T Agency of the Year Awards (Australia’s highest Agency award) submission.

Launched FOXTEL’s (Australia’s premier STV provider) high definition TV service – regarded by FOXTEL as the most effective product launch in their history.Launched the KIA Soul, for KIA Motors, delivering one of the highest volumes of inquiries in KIA’s history.Helped to produce three awarded Effies (Australia’s premier effectiveness awards) submissions including one Gold Effie, one Silver Effie and one Bronze Effie.Helped manage the pitches on 5 new pieces of business. 3 were won. Created an Agency PR process and guidelines manual.

Launched Yahoo!7 Mail products delivering a 90% uplift in registrations within the first month. The campaigns were later adopted by Yahoo! UK and Yahoo! Canada.Launched a new brand position for Unwired Wireless Broadband delivering a 27% uplift in call centre traffic.Helped produce the submissions for B&T and AdNews Emerging Australian Agency of the Year Award. The submissions were successful and the Agency won both awards. Helped manage the pitches on 11 new pieces of business. 5 were won.