As the Category Head, I oversee the comprehensive management of the Sanitaryware portfolio. This role involves strategic planning and execution across all aspects of the category, including product development, pricing strategy, market positioning, and sales performance. I collaborate closely with cross-functional teams to ensure alignment with business objectives, optimize product offerings, and drive growth in the marketplace. My responsibilities also include analyzing market trends, identifying new opportunities, and enhancing customer engagement to strengthen our competitive advantage in the Sanitaryware sector

With over 3 years of experience in this role, have successfully led initiatives that drive brand growth and enhance market presence. In my previous role as a Senior Marketing Manager, I developed and executed strategic marketing plans that increased brand awareness and customer engagement.I have a strong background in brand management, market analysis, and digital marketing, consistently leveraging data-driven insights to inform decision-making and optimize campaigns. My ability to collaborate across functions has enabled me to work effectively with teams to launch new products and implement innovative strategies.

Overseeing the annual marketing budget and P&L management while achieving AOP targets for nationwide marketing initiatives. This includes driving digital marketing efforts and managing loyalty programs.

With a strong foundation in product management and a passion for delivering exceptional user experiences, I have successfully contributed to various product initiatives. As an Product Manager, I collaborated with cross-functional teams to gather market insights, define product requirements, and support the execution of go-to-market strategies.My experience of 3 years in Product role has honed my skills in conducting market research, analyzing customer feedback, and translating insights into actionable product features with new launches. I thrive in fast-paced environments and enjoy the challenge of turning user needs into innovative solutions.

Responsible for overseeing both above-the-line (ATL) and below-the-line (BTL) marketing activities for Berger Paints. This includes managing new product launches, organizing dealer and contractor meetings, and coordinating with agencies for creative development nationwide. Additionally, I handle digital marketing initiatives, vendor management, and negotiations. I also oversee the nationwide branding coordination for the ColorMenu

Managed operations for four headquarters in Kanpur, Allahabad & Haldwani, overseeing monthly sales and collections of ₹1.5 crore. Responsible for monitoring promotional schemes, product sales, and overall sales performance.

Handle APPS.