Dev Bhut Email & Phone Number

Mumbai, Maharashtra, India

• Conducted data engineering and preprocessing for a Marketing Mix Model, achieving 85% accuracy for clients like Hero Motors and TVS
• Designed dynamic, user persona-based dashboards for marketing and spend data, resulting in 20% increase in clicks
• Innovated an MVP of an AI-based data analysis chatbot, which achieved a 70% adoption rate among admin users

New York, United States

• SimPPL is a research collective that builds open-access Trust and Safety tools with researchers and students across the U.S. and Global South. I was a part of their Google Research Program.
• Conducted comprehensive analysis to establish correlations and infer causal relationships between YouTube influencers and engagement on their content based on the presence of a political leader/activist/topic
• Utilized Google Cloud Platform to collect and label data from 12,630 videos, creating visualizations of engagement trends across political topics and influencer categories for a social media and data analytics research

Mumbai, Maharashtra, India