· Transformed a soap-making hobby into a business through door-to-door sales, eventually expanding to an online platform with over 30 homemade products· Managed product development and marketing, awarded 200,000 INR Grant from Indian Central Government· Recognized as Best Start Up at Startup Expo Fest Gujarat· Created a website with an average monthly visitor count of 5,000, enhancing the online presence of our natural skin and hair care products

Analyzed data from over 1,000 user interactions to optimize the referral program platform which led to a 20% increase in referral sign-upsCreated engaging content for social media platforms (Facebook, Instagram, Twitter, LinkedIn) to promote our referral program and to obtain over 50 new businessesConducted research on 10 target markets and competitors to help inform our marketing strategiesAssisted in tracking key performance indicators (KPIs) related to the referral program and helped generate reports and presentations to communicate findings to the team of 8 members