• Recruited and managed a marketing team of 4 and led different marketing functions such as SEO, Performance Marketing, Product Marketing, Content Marketing, Website Conversion Optimization, and Social Media Marketing.• Increased organic traffic by 250% by deploying On-page SEO strategies like programmatic SEO, Tech Optimization, and Off-Page SEO.• Increased lead generation by 120% leading to an increased sales pipeline.• Executed PPC Campaigns in 15+ Countries leading to a ROAS of 2:1.• Collaborated with Sales Team to create Sales enablement collaterals like One Pager, Client Case Studies, Competitor Comparison Pages, etc.

• Designed and oversaw all marketing functions such as SEO, SEM, email marketing, and performance marketing campaigns.• Increased the potential sales pipeline by 200%.• Increased organic lead generation from email marketing campaigns by 100%.• Successfully increased lead acquisition by 300% and reduced CPL by 20%.• Created various content marketing collaterals for channel partners and internal teams in the form of Case Studies, Drip Email Campaigns, and Product Snippets.• Collaborated with the Sales Director to develop an optimal lead contact and conversion strategy for the sales team.•Managed a team of 2 lead development representatives for lead nurturing and increasing the sales pipeline.

• Conceptualized and developed Digital Marketing Post Graduation Certification in association with IMT Ghaziabad and developed the PLC channel-wise marketing plan.• Successfully built a non-Tech category business of multi-million INR revenue with an ad spend of 20% of Total Revenue.• Increased organic lead generation by about 50% from social media marketing channels and reduced CPL from performance marketing by about 60%.• Built an efficient process for content creation and instructor onboarding saving 33% in Fixed Cost.• Trained and mentored a team of 6 Insides Sales associates and 1 Business Manager.• Looked at the overall content creation, delivery, and day-to-day operations of the PGP Digital Marketing Course.

• Successfully led a team of 22 sales executives to achieve the highest ever sale for Kellogg Noodles for two consecutive months achieving an overall growth of 50% in nontraditional trade. Oversaw traditional trade in Cape Town. • Developed a new route to market channel of self-sustainable distributors creating a record number of 15 distributors in a span of 2 months.• Successfully implemented two sales contest “Kellogg Premier League” and “Kellogg Sales Tournament” to increase motivation level of the team. • Designed and customized training program for sales executives on the premise of “You Grow, I grow “strategy resulting in reduced fake sales and absenteeism • Identified various tactical and strategic growth opportunities to increase availability and visibility of Kellogg Noodles.• Ensured the implementation of channel strategy and route-to-market models to achieve the company’s sales goals

• Collaborated with marketing and creative team members to set brand voice,image direction, messaging & and content for all social and digital channels.• Developed and implemented all digital marketing efforts across online channels such as SEM, SEO, Affiliates, Display, Retargeting, and Email.• Developed marketing communications plan including strategy, goals, budget, and tactics

• Planned and executed all web, SEO/SEM, marketing database, email, social media & and display advertising campaigns• Measured & and reported the performance of all digital marketing campaigns and assessed against goals.• Utilized strong analytical ability to evaluate end–to–end customer experience across multiple channels and customer touchpoints

Worked as a PR Manager handling a team of PR executives. I have worked for clients such as Camlin Litd, Golecha Jewels, National Award winning director Shivaji Chandrabhushan, Asian Film Festival etc