Joined Virsec as the Head of International Marketing promoted to Director - International Marketing, looking after all, Geo's except North America and Canada, Key Responsibilities and Achievements:- Focused on building Marketing operations, Strategy and also was an integral part of the re-brand and market categorisation for Virsec.- Contributed to Virsec achieving increased customer Adoption and Market Awareness.- Build and execute Go-To-Market (GTM) plans to meet business objectives across International- Develop brand messaging and differentiated positioning in the market place as well across Geo's as per regional and channel requirements.- Part of Global team leading channel enablement tools to build and implementing Partner Programs, Partner Incentives, Partner Portal and Channel Marketing strategies. - Driving PR and Media Activities across Geo's ( MEA, India, Saarc, ASEAN, ANZ and Europe) with a focus on Increased share of Voice and brand positioning. Earned and achieved targetted results on articles published, visibility in key publications as well as Awards and rapid response executions. - Drove Channel Enablement strategies to help Channel promote Virsec to customers and prospects, driving high growth in Channel through Engagements across International Geos.- Contributed to helping Virsec's maiden entry into new Geos and building partner ecosystem and driving demand and brand recognition.- Aligning with sales goals to drive revenue and customer acquisition strategies across International, with focus on Vertical focused Marketing and ABM Campaigns- Manage and execute large‑scale Exhibitions, Tradeshows, conferences, and seminars remotely and onsite.

Cyberoam Technologies was acquired by SOPHOS one of the world's leading cybersecurity company and as part of the acquisition andrealignment for better achievements of goals, I have been assigned responsibilities for Africa and TeamLead Middle East and Africa.Sr. Manager – Marketing & Communications (MEA)Strategic Marketing: Effectively planned and executed a smooth transition strategy for the channel post acquisition.Digital Marketing and Campaign Planning: Planning Regional Campaigns for MEA to drive Sophos thought leadership messaging and productcampaigns.Field Marketing: Volume channel activation via marketing initiatives and dynamic marketing mix.Established value marketing in direct touch and co-marketing campaigns.Channel Marketing: Channel transformation by enablement, migration and upsell/cross sell campaigns.Performance based Marketing: (MEA) Contributed to a YOY growth for the regions with best-performing Communications strategy andfield activities, driving aggressive growth in Contacts, MQLʼs and SQLʼs for the entire region.

Cyberoam Technologies Pvt Ltd. a Unified Threat Management network security company with a presencein over 125 countries and a strong channel of over 4500 partners across the globe.Cyberoam was placed as avisionary in the Leaders Quadrant by Gartner the leading analyst firm.Deputy. Manager – Marketing & Communications (Asia Pacific, Australia, New Zealand & Europe)Introduced unconventional marketing strategies across the channel in various countries.Creating ROI-driven marketing plans and strategies and executing it across the regions.Conceptualizing and executing marketing activities (Roadshows, Tradeshows, Seminars, Conferences,Meets, etc) of international standards.Ideate and implement internal as well as external communications.Updating, maintaining and innovating Partner portal tools.Creating and implementing Online Marketing Strategies.Creating effective promotional offers and incentive plans for boosting sales and motivate channel.Creating and executing end customer focused marketing initiative along with the channel.

Building marketing strategies in International market and executing them efficiently and effectively across borders. Creating and implementing channel and end customer related marketing initiatives enabling brand promotion and market development across Asia pacific and Australia.Key work areas: International marketing, Roadshows, tradeshows, partner meets, channel events, online marketing, advertising, PR, media, product promotion and product launch, internal and external communication.

Building marketing strategies in International market and executing them efficiently and effectively across borders. Creating and implementing channel and end customer related marketing initiatives enabling brand promotion and market development across South East Asia.Key work areas: International marketing, Roadshows, tradeshows, partner meets, channel events, online marketing, advertising, PR, media, product promotion and product launch, internal and external communication.

Creating and implementing Region specific ROI driven marketing initiative for channel and end customers. Handling marketing for Gujarat Rajasthan and Madhya Pradesh,Managing and executing Channel initiatives, promotional offers, attractive packages, communication design, advertising, events, exhibitions.Working in sync with Head office in creating marketing plan and strategies for National level marketing campaign.